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Library/Campaign/Love Language
Grade B35 sourcesHIS-00569

Love Language

Campaign · 2023 · Niche

39Editable slideCertificate

Duolingo and Peacock claimed 70 million social impressions for a fake dating show.

Original · Duolingo and Peacock
Clip · Duolingo on YouTube
Love Language | Official Trailer | Peacock Original
Duolingo on YouTube
Love Language Is Your Next Reality Obsession from Duolingo and Peacock
Peacock
Peacock Love Language - Duolingo - Francesca Farago
Variety
Sign the Petition
Change.org / petition starter
Peacock: Peacock | Duolingo x Peacock - The Clios
The Clios
Duolingo | Love Language
The One Club / Duolingo and Peacock submission
The Power of Live Programming at Cannes Lions 2024
NBCUniversal
Welcome to Love Language
Duolingo on YouTube
April Fools’ Day 2023: Brands that got it right – and wrong - PR Daily
PR Daily
Morning Brew Logo
Marketing Brew

Spread Score

How it works
Reach53Contagion35Breadth10Velocity79Longevity1739

Numbers

Partner-claimed total impressions, overlapping social
1.1B
Self-reported · The One Club / Duolingo and Peacock submission
Peak date
Week of Apr 1, 2023
Mar 30 ’23 to Week of Apr 1, 2023
Platforms
3
Started on YouTube
Origin
Seeded
Education

Mechanics

  • Mascot personaPrimary
  • Unhinged voice
  • Newsjacking
  • Platform jump
  • Press loop

How it spread

Trace the origin

Duolingo and Peacock released a fake dating-show trailer ahead of April Fools’ Day. YouTube viewers and a fan petition asked for a real show. The CEO said the company was focused on its main business; partners later claimed free trials.

Dates use the stated precision; chart positions are date anchors.

Google searchesMar ’23AprMayJulOctJan ’24AprJunJulAugPeakYouTubeOpen webPress
YouTubeOpen webPress

13 more events on this chart

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Timeline (16)

  1. March 2023

    Duolingo and Peacock seed · Mar 30 ’23

    Duolingo released a trailer for a fake dating show whose contestants spoke different languages.[1][2]

    Love Language Is Your Next Reality Obsession from Duolingo and Peacock
    Open the first post ↗

  2. Duolingo and Peacock commercial · Mar 30 ’23

    The promotion offered a free Super Duolingo month and a discount on Peacock Premium.[3]

    Peacock Love Language - Duolingo - Francesca Farago

  3. Variety press · Mar 30 ’23

    Variety explained that the show was fake and the subscription offers were real.[3]

Origin
Seeded
Sector
Education
Region
US
Partner-claimed total impressions, overlapping social
1.1B
Self-reported · The One Club / Duolingo and Peacock submission
Evidence
Grade B

Spread the same way

Jake and the Kelces

X · 2023

53
In my red era with Mama MaAuto

2.6B impressions

Duo’s Ashton Hall Morning Routine

TikTok · 2025

51
Rise and Grind. These Scores aren’t gonna raise themselves. IB: @Worthy Supps #duolingo #score #ashtonhall

45M views

Duolingo Super Bowl Buttception

TV · 2024

41
Do your lesson, no buts.

800M impressions

Duolingo Bad Bunny 101

Retail · 2026

28
Duolingo on Instagram: "¡hola nueva yol! the S-panish Train is now approaching. stand clear of the closing doors. from now until jan. 29th, ride the S shuttle between Grand Central and Times Square…

219.5K views

New cases, every week

How the next thing spread, the week it does.

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Google searchesMar ’23AprMayJulOctJan ’24AprJunJulAugPeakYouTubeOpen webPress
YouTubeOpen webPress

13 more events on this chart

Join free to see them

  1. March 2023

    Duolingo and Peacock seed · Mar 30 ’23

    Duolingo released a trailer for a fake dating show whose contestants spoke different languages.[1][2]

    Love Language Is Your Next Reality Obsession from Duolingo and Peacock
    Open the first post ↗

  2. Duolingo and Peacock commercial · Mar 30 ’23

    The promotion offered a free Super Duolingo month and a discount on Peacock Premium.[3]

    Peacock Love Language - Duolingo - Francesca Farago

  3. Variety press · Mar 30 ’23

    Variety explained that the show was fake and the subscription offers were real.[3]

  1. press · Mar 31 ’23

  2. owner response · Mar 31 ’23

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Why it worked

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