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Library/Trend & aesthetic/Hailey Bieber’s strawberry girl makeup
Grade B23 sourcesHIS-00592

Hailey Bieber’s strawberry girl makeup

Trend & aesthetic · 2023 · Niche

32Editable slideCertificate

Bieber’s strawberry girl summer post passed 2.7 million Instagram likes.

Original · Hailey Bieber
Clip · @tarasigari on TikTok
Clip · @haileybieber on TikTok
Hailey Rhode Bieber on Instagram: "strawberry girl summer 🍓"
Hailey Rhode Bieber on Instagram
Rhode Strawberry Glaze Peptide Lip Treatment, the related product launch.
Rhode
#greenscreen Hailey Bieber, strawberry makeup it’s probably in the next viral look just how Latte Makeup was 🍓 this is a very natural no make up makeup look, with red cheeks that makes you look…
@tarasigari on TikTok
Everday Strawberry Makeup 🍓💋
@haileybieber on TikTok
What Is “Strawberry Girl” Makeup? - L’Oréal Paris
L’Oréal Paris
Recreating Hailey Bieber’s Strawberry Makeup Look
MAKE Beauty
4 Influencer Marketing Learnings from Hailey Bieber's Viral Trends | Traackr
Traackr
Strawberry Makeup | Know Your Meme
Know Your Meme
Strawberry Girl makeup is in. Here are the products you need to get the viral look
Glossy
With new Strawberry Glaze flavor, Rhode closes in on 1 million Peptide Lip Treatments sold
Glossy
Hailey Bieber's Rhode Skin is releasing more of this sold-out product
PinkNews
Top 2023 Makeup Trends According to Google | NewBeauty
NewBeauty
From strawberry girl makeup to the lip balm phone case: Five times Rhode achieved viral success - CORQ
CORQ
Strawberry girl summer: Why Hailey Bieber is TikTok’s beauty icon
CORQ

Spread Score

How it works
Reach42Contagion35Breadth50Velocity0Longevity1332

Numbers

Seed to peak proxy
11 days
Aug 2 ’23 to Aug 13 ’23
Platforms
6
Started on Instagram
Origin
Seeded
Beauty & personal care

Mechanics

  • Remixable templatePrimary
  • Response chain
  • Platform jump
  • Press loop
  • Scarcity drop

How it spread

Trace the origin

Bieber named the look on Instagram. Creators copied it on TikTok and Reddit. Beauty brands published product guides, then Rhode launched a related lip treatment that reportedly sold out within hours.

Proxy date; not a directly measured attention peak.

Jul ’23SepNovApr ’24OctJun ’25DecAug ’26InstagramTikTokPressOpen webRedditRetail
InstagramTikTokPressOpen webRedditRetail

13 more events on this chart

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Timeline (16)

  1. August 2023

    Hailey Bieber seed · Aug 2 ’23

    Bieber posted a strawberry girl summer carousel with flushed cheeks and a Rhode strawberry sticker.[1][2][3][4]

    Strawberry Makeup | Know Your Meme
    Open the first post ↗

  2. @tarasigari platform jump · Aug 3 ’23

    Tara Sigari recreated Bieber’s strawberry makeup look in a TikTok tutorial.[2][21]

    #greenscreen Hailey Bieber, strawberry makeup it’s probably in the next viral look just how Latte Makeup was 🍓 this is a very natural no make up makeup look, with red cheeks that makes you look…

  3. Hailey Bieber owner response · Aug 4 ’23

    Bieber demonstrated her everyday strawberry makeup with blush, faux freckles and lip gloss.[5][6][7][22]

    Everday Strawberry Makeup 🍓💋
Origin
Seeded
Sector
Beauty & personal care
Region
US
Reported figure
—
Evidence
Grade B

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58
You are EVERYTHING, @lizzo! Cant wait to see you on the #AMAs stage!

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9.3B impressions

Bullet Journal

YouTube · 2013

33
Bullet Journal

$79.4K revenue

New cases, every week

How the next thing spread, the week it does.

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Jul ’23SepNovApr ’24OctJun ’25DecAug ’26InstagramTikTokPressOpen webRedditRetail
InstagramTikTokPressOpen webRedditRetail

13 more events on this chart

Join free to see them

  1. August 2023

    Hailey Bieber seed · Aug 2 ’23

    Bieber posted a strawberry girl summer carousel with flushed cheeks and a Rhode strawberry sticker.[1][2][3][4]

    Strawberry Makeup | Know Your Meme
    Open the first post ↗

  2. @tarasigari platform jump · Aug 3 ’23

    Tara Sigari recreated Bieber’s strawberry makeup look in a TikTok tutorial.[2][21]

    #greenscreen Hailey Bieber, strawberry makeup it’s probably in the next viral look just how Latte Makeup was 🍓 this is a very natural no make up makeup look, with red cheeks that makes you look…

  3. Hailey Bieber owner response · Aug 4 ’23

    Bieber demonstrated her everyday strawberry makeup with blush, faux freckles and lip gloss.[5][6][7][22]

    Everday Strawberry Makeup 🍓💋

  1. press · Aug 8 ’23

  2. commercial · Aug 9 ’23

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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