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Library/Series/PE with Joe
Grade B22 sourcesHIS-00629

PE with Joe

Series · 2020 · Notable

45Editable slideCertificate

Joe Wicks’s first lockdown workout led YouTube’s UK annual list with 7.2 million views.

Original · The Body Coach TV by Joe Wicks
P.E with Joe | Monday 23rd March 2020
The Body Coach TV by Joe Wicks on YouTube
PE With Joe
The Body Coach
Joe Wicks' PE with Joe smashes YouTube livestream record
Guinness World Records
The BFI logo
British Film Institute
Kellogg's Pringles forced to remove ads from #PEWithJoe YouTube channel | Sustain
Sustain
Four-year-old Lois Copley-Jones, the photographer's daughter, takes part in a livestreamed broadcast of "PE With Joe" on March 23, 2020, in Newcastle-under-Lyme, England. The popular fitness series…
NPR via KPBS
#SchoolStories: More Important Than Ever!
Interactive Schools
Joe Wicks hosts final youtube PE session – donates £580,000 to NHS charities | exerciseprofessionals.net news
Exercise Professionals / Leisure Media
How to watch PE with Joe Wicks Wednesday 17 February
T3
Joe Wicks' Youtube PE lesson goes global – attracts 2.3m views in first nine hours
Health Club Management

Spread Score

How it works
Reach38Contagion35Breadth50Velocity65Longevity4445

Numbers

Seed only, historical replay counter; derivatives uncounted
7.2M
As of Dec 14, 2020 · YouTube · Self-reported · The Guardian
Peak date
Week of Mar 23, 2020
Mar 23 ’20 to Week of Mar 23, 2020
Platforms
4
Started on YouTube
Leverage
6.2×
7.2M on 1.2M followers at seed

Mechanics

  • Daily ritualPrimary
  • Platform jump
  • Press loop
  • Newsjacking
  • Controversy

How it spread

Trace the origin

Wicks streamed weekday family workouts after schools closed. Schools shared the links and families posted about taking part. The first video topped YouTube’s UK annual list, and the initial run donated advertising proceeds to NHS charities.

Dates use the stated precision; chart positions are date anchors.

Google searchesMar ’20AprMayJunAugOctDecFeb ’21PeakXYouTubeOpen webPress
XYouTubeOpen webPress

13 more events on this chart

Join free to see them

Timeline (16)

  1. March 2020

    @thebodycoach precursor · Mar 19 ’20

    Wicks announced weekday PE With Joe workouts and asked people to share them through school newsletters.[1]

    #SchoolStories: More Important Than Ever!
    Open the first post ↗

  2. The Body Coach TV seed · Mar 23 ’20

    Wicks streamed the first PE With Joe workout from his living room.[2][3][4]

    PE With Joe

  3. Polkemmet Primary School platform jump · Mar 23 ’20

    Mrs Harding linked the first workout for pupils and promoted the daily classes.[5]

Origin
Seeded
Sector
Health & fitness
Region
GB
Seed only, historical replay counter; derivatives uncounted
7.2M
As of Dec 14, 2020 · YouTube · Self-reported · The Guardian
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesMar ’20AprMayJunAugOctDecFeb ’21PeakXYouTubeOpen webPress
XYouTubeOpen webPress

13 more events on this chart

Join free to see them

  1. March 2020

    @thebodycoach precursor · Mar 19 ’20

    Wicks announced weekday PE With Joe workouts and asked people to share them through school newsletters.[1]

    #SchoolStories: More Important Than Ever!
    Open the first post ↗

  2. The Body Coach TV seed · Mar 23 ’20

    Wicks streamed the first PE With Joe workout from his living room.[2][3][4]

    PE With Joe

  3. Polkemmet Primary School platform jump · Mar 23 ’20

    Mrs Harding linked the first workout for pupils and promoted the daily classes.[5]

  1. press · Mar 23 ’20

  2. peak · Week of Mar 23, 2020

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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