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Library/Creator moment/Aysha Harun's Glow Recipe Hue Drops Leak
Grade B17 sourcesHIS-00664

Aysha Harun's Glow Recipe Hue Drops Leak

Creator moment · 2024 · Niche

32Editable slideCertificate

An unpaid early reveal reached a reported 3.3 million TikTok views.

Original · Aysha Harun
Clip · @mikaylanogueira on TikTok
OH MY GOD @Glow Recipe HUE DROPS?!? IT’S SO PRETTY!!! #glowrecipehuedrops #huedrops #glowrecipe #glowrecipedewdrops #newmakeup #makeupreview
@ayshaharun on TikTok
Official Watermelon Glow Niacinamide Hue Drops product bottle
Glow Recipe
Glow Recipe’s Growth Plans: The Skin Care Giant Looks Abroad
WWD via Yahoo
LITERALLY WHAT IS GOING ON OMG @Aysha Harun #glowrecipe #dewdrops #makeup #skincare #beauty #greenscreenvideo
@mikaylanogueira on TikTok
Glossy Pop Newsletter: Glow Recipe's unreleased Hue Drops are already going viral based on a TikTok leak | Christine Chang
Christine Chang / LinkedIn
Glow Recipe Is Dropping A Universal Bronzing Serum That’s Already Going Viral
Bustle
Glow Recipe's New Bronzer Drops Have Already Gone TikTok Viral—And We Tried Them
Byrdie via Yahoo
Glow Recipe’s New Hue Drops Earned My Skin Endless Compliments
Refinery29 Australia
Glossy x Launchmetrics Research: E.l.f. and Drunk Elephant rank as buzziest bronzing drops
Glossy
Glossy Pop Newsletter: Glow Recipe leans into 'leak' marketing for its new launch
Glossy
Skin care - Wikipedia
Wikipedia
Skincare-Brand Glow Recipe: Darum ist sie bei der Gen Z so beliebt
OMR

Spread Score

How it works
Reach30ContagionNo data yetBreadth20Velocity58Longevity2832

Numbers

Seed only, latest historical snapshot; derivatives uncounted
3.3M
As of Apr 26, 2024 · TikTok · OMR
Seed to peak
2 weeks
Jan 16 ’24 to Feb 2 ’24
Platforms
3
Started on TikTok
Origin
Seeded
Beauty & personal care

Mechanics

  • Response chain
  • Visible in use
  • Mystery & lorePrimary
  • Platform jump
  • Press loop

How it spread

Trace the origin

Harun revealed Hue Drops before launch. Nogueira reposted her video and Reddit users discussed it. Glow Recipe lifted its publicity embargo and gifted more creators while keeping the release date. Press later revisited the leak as a marketing example.

Google searchesDec ’23Feb ’24MarAprMayJulNovApr ’25AugPeakTikTokRedditPress
TikTokRedditPress

13 more events on this chart

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Timeline (16)

  1. January 2024

    Aysha Harun seed · Jan 16 ’24

    Harun revealed the unreleased tinted Hue Drops in a TikTok demonstration.[1][2]

    OH MY GOD @Glow Recipe HUE DROPS?!? IT’S SO PRETTY!!! #glowrecipehuedrops #huedrops #glowrecipe #glowrecipedewdrops #newmakeup #makeupreview
    Open the first post ↗

  2. Aysha Harun owner response · Jan 17 ’24

    Harun recalled making the video private after Glow Recipe emailed her about the embargo.[1]

  3. Glow Recipe owner response · Jan 17 ’24

    Glow Recipe told Harun she could keep the video public, she recalled.[1]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 2 numbers
  2. 2026-10-14Added: 16 events, 17 sources · Score 32 · Fact-check passed (32 claims)
Origin
Seeded
Sector
Beauty & personal care
Region
Global
Seed only, latest historical snapshot; derivatives uncounted
3.3M
As of Apr 26, 2024 · TikTok · OMR
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesDec ’23Feb ’24MarAprMayJulNovApr ’25AugPeakTikTokRedditPress
TikTokRedditPress

13 more events on this chart

Join free to see them

  1. January 2024

    Aysha Harun seed · Jan 16 ’24

    Harun revealed the unreleased tinted Hue Drops in a TikTok demonstration.[1][2]

    OH MY GOD @Glow Recipe HUE DROPS?!? IT’S SO PRETTY!!! #glowrecipehuedrops #huedrops #glowrecipe #glowrecipedewdrops #newmakeup #makeupreview
    Open the first post ↗

  2. Aysha Harun owner response · Jan 17 ’24

    Harun recalled making the video private after Glow Recipe emailed her about the embargo.[1]

  3. Glow Recipe owner response · Jan 17 ’24

    Glow Recipe told Harun she could keep the video public, she recalled.[1]

  1. platform jump · Jan 17 ’24

  2. press · Jan 24 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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Pro opens the playbook, all 13 sourced numbers and 17 sources. Start with a free account.

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