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Library/Moment/Duo at the Barbie Premiere
Grade B20 sourcesHIS-00671

Duo at the Barbie Premiere

Moment · 2023 · Viral

60Editable slideCertificate

Duo’s Barbie premiere appearance earned 150 million impressions, its CMO reported.

Pop Base

@PopBase · Jul 9, 2023

Duolingo attends the #Barbie premiere in Los Angeles.

124.1K575
Original · Pop Base

HOOD VOGUE is tired of poverty

@keyon · Jul 9, 2023

she always somewhere and never on her app

Pop Base@PopBase

Duolingo attends the #Barbie premiere in Los Angeles.

116.5K97
Post · @keyon on X

Anita Firetruck

@chaewonburger · Jul 9, 2023

god forbid owls have hobbies

2.8K1
Post · @chaewonburger on X

BB

@NEPO_BUNNIE · Jul 9, 2023

@duolingo idk if you saw but they dissing, gworl.

6060
Post · @NEPO_BUNNIE on X

the kenn print 𖤐

@degreesofK · Jul 9, 2023

oh she’s gonna get you

4400
Post · @degreesofK on X
Duolingo attends the #Barbie premiere in Los Angeles.
@PopBase on X
Learning a language is probably one of the most daunting adventures someone can undertake. Not only does it require mental agility, but it also requires time, dedication, and building… | Zaria…
Zaria Parvez / LinkedIn
Margot Robbie and the 'Barbie' cast stunned at the film's world premiere. Here are the 21 best photos from the red carpet.
Business Insider via Yahoo
A common trap: rushing to acquire users before building a great product. This often results in using marketing solely as a growth hack. At Duolingo we did the opposite – we took the long… | Emmanuel…
Emmanuel Orssaud / LinkedIn
@keyon @duolingo idk if you saw but they dissing, gworl.
@NEPO_BUNNIE on X
TweetsSortieBarbie
Topito
Organic Marketing Is Duolingo’s Lingua Franca | AdExchanger
AdExchanger
Morning Brew Logo
Marketing Brew
'It’s creativity, it’s not media budget': How Duolingo’s CMO Manu Orssaud advertised around the Super Bowl
Digiday

Spread Score

How it works
Reach53ContagionNo data yetBreadth40Velocity100LongevityNo data yet60

Numbers

Premiere impressions; owner claim reported Feb. 26, 2025; cutoff unknown
150M
As of Feb 26, 2025 · Self-reported · Emmanuel Orssaud / LinkedIn
Peak date
Week of Jul 9, 2023
Jul 9 ’23 to Week of Jul 9, 2023
Platforms
5
Started on X
Origin
Stunt
Education

Mechanics

  • Real-world spectacle
  • Response chain
  • Platform jump
  • NewsjackingPrimary
  • Mascot persona

How it spread

Trace the origin

Duo appeared at the Barbie premiere in a blonde wig and pink outfit. Pop Base’s photograph prompted X jokes, Reddit discussion and fashion coverage. Duolingo followed with a cinema ad. Its CMO later attributed 150 million impressions to the appearance.

Dates use the stated precision; chart positions are date anchors.

Jul ’23AugSepNovJan ’24MarJunSepDecOpen webXRedditPressBox office
Open webXRedditPressBox office

14 more events on this chart

Join free to see them

Timeline (17)

  1. July 2023

    Duolingo precursor · Jul 9 ’23

    Duo walked the Barbie premiere carpet in Los Angeles wearing a blonde wig and pink outfit.[9][7][8]

    Margot Robbie and the 'Barbie' cast stunned at the film's world premiere. Here are the 21 best photos from the red carpet.
    Open the first post ↗

  2. @PopBase seed · Jul 9 ’23

    Pop Base posted a photograph of Duo at the Barbie premiere.[1]

    Duolingo attends the #Barbie premiere in Los Angeles.

  3. Public reactions peak · Week of Jul 9, 2023

    The first week brought X jokes, a Reddit discussion and premiere fashion coverage.[1][2][6][7][8][10]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 2 numbers
  2. 2026-10-14Added: 16 events, 19 sources · Score 60 · Fact-check passed (30 claims)
Origin
Stunt
Sector
Education
Region
US
Premiere impressions; owner claim reported Feb. 26, 2025; cutoff unknown
150M
As of Feb 26, 2025 · Self-reported · Emmanuel Orssaud / LinkedIn
Evidence
Grade B

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Duo’s Ashton Hall Morning Routine

TikTok · 2025

51
Rise and Grind. These Scores aren’t gonna raise themselves. IB: @Worthy Supps #duolingo #score #ashtonhall

45M views

Andrea Bocelli: Music for Hope

YouTube · 2020

44
Andrea Bocelli: Music For Hope - Live From Duomo di Milano

43M views

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

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Jul ’23AugSepNovJan ’24MarJunSepDecOpen webXRedditPressBox office
Open webXRedditPressBox office

14 more events on this chart

Join free to see them

  1. July 2023

    Duolingo precursor · Jul 9 ’23

    Duo walked the Barbie premiere carpet in Los Angeles wearing a blonde wig and pink outfit.[9][7][8]

    Margot Robbie and the 'Barbie' cast stunned at the film's world premiere. Here are the 21 best photos from the red carpet.
    Open the first post ↗

  2. @PopBase seed · Jul 9 ’23

    Pop Base posted a photograph of Duo at the Barbie premiere.[1]

    Duolingo attends the #Barbie premiere in Los Angeles.

  3. Public reactions peak · Week of Jul 9, 2023

    The first week brought X jokes, a Reddit discussion and premiere fashion coverage.[1][2][6][7][8][10]

  1. platform jump · Jul 9 ’23

  2. platform jump · Jul 10 ’23

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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