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Library/Campaign/Duolingo Bad Bunny 101
Grade B17 sourcesHIS-00710

Duolingo Bad Bunny 101

Campaign · 2026 · Niche

28Editable slideCertificate

A 15-second Spanish lesson ad prepared Bad Bunny fans for the Super Bowl halftime show.

Original · Duolingo

Duolingo

@duolingo · Feb 9, 2026

Duolingo saw a 35% increase in Spanish learners last night. Is this what a one-night stand feels like?

A line graph with the title “Spanish lessons spike 35% WoW for the Big Game”. The green line shows a significant spike from -10% up to nearly 40% at 8pm, around the same time as the half time performance.
2K82
Post · @duolingo on X
Clip · Average Socialite | NYC on Instagram
Duolingo on Instagram: "¡hola nueva yol! the S-panish Train is now approaching. stand clear of the closing doors. from now until jan. 29th, ride the S shuttle between Grand Central and Times Square…
Duolingo on Instagram
Bad Bunny's Historic Halftime Show Spikes Demand for Spanish Lessons on Duolingo
Adweek
Melissa McCarthy Learns to Roll Her Rs in e.l.f's Super Bowl 60 Ad
Adweek
A line graph with the title “Spanish lessons spike 35% WoW for the Big Game”. The green line shows a significant spike from -10% up to nearly 40% at 8pm, around the same time as the half time…
@duolingo on X
Bad Bunny's Super Bowl halftime show role breaks barriers and sparks debate
CBS News
Average Socialite | NYC on Instagram: "@duolingo (as Bad Bunny) is in New York City to help learners get out of their ‘Quitters Day’ slump and pick up a lesson - even when riding the subway. The S…
Average Socialite | NYC on Instagram
Bad Bunny
101.5 The Vibe
Duolingo crece en estudiantes de español tras show de Bad Bunny
Fast Company México
Morning Brew Logo
Marketing Brew

Spread Score

How it works
Reach9Contagion35Breadth40Velocity51Longevity2128

Numbers

X response views only; live counter, top-ten total unavailable
219.5K
As of Oct 14, 2026 · X · Duolingo on X
Seed to peak
3 weeks
Jan 16 ’26 to Feb 8 ’26
Platforms
7
Started on Retail
Origin
Mixed
Education

Mechanics

  • NewsjackingPrimary
  • Mascot persona
  • Unhinged voice
  • Platform jump
  • Press loop

How it spread

Trace the origin

Duolingo put Spanish lessons on a New York subway shuttle, then ran Bad Bunny-themed ads before halftime. Fans engaged with the ads and shared app notifications. Duolingo reported a broader 35% learner rise after the show; campaign attribution was not established.

Google searchesOct ’25NovJan ’26FebMarMayJulPeakTVRetailPressAudioInstagramOpen webX
TVRetailPressAudioInstagramOpen webX

11 more events on this chart

Join free to see them

Timeline (14)

  1. October 2025

    Bad Bunny precursor · Oct 4 ’25

    Bad Bunny told SNL viewers they had four months to learn Spanish before halftime.[1][17]

    Open the first post ↗

  2. January 2026

    Duolingo seed · Jan 16 ’26

    Unveiled green shuttle wraps and Spanish audio lessons inspired by Bad Bunny lyrics.[2][3][5]

    Duolingo on Instagram: "¡hola nueva yol! the S-panish Train is now approaching. stand clear of the closing doors. from now until jan. 29th, ride the S shuttle between Grand Central and Times Square…

  3. San Francisco Chronicle press · Jan 23 ’26

    The Chronicle covered Duo teaching phrases from Bad Bunny songs in an animated ad.[4]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 1 event · Added 1 source
  2. 2026-10-14Added: 14 events, 16 sources · Score 28 · Fact-check passed (26 claims)
Origin
Mixed
Sector
Education
Region
US
X response views only; live counter, top-ten total unavailable
219.5K
As of Oct 14, 2026 · X · Duolingo on X
Evidence
Grade B

Spread the same way

Jake and the Kelces

X · 2023

53
In my red era with Mama MaAuto

2.6B impressions

Duo’s Ashton Hall Morning Routine

TikTok · 2025

51
Rise and Grind. These Scores aren’t gonna raise themselves. IB: @Worthy Supps #duolingo #score #ashtonhall

45M views

Duolingo Super Bowl Buttception

TV · 2024

41
Do your lesson, no buts.

800M impressions

Love Language

YouTube · 2023

39
Love Language | Official Trailer | Peacock Original

1.1B impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

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Google searchesOct ’25NovJan ’26FebMarMayJulPeakTVRetailPressAudioInstagramOpen webX
TVRetailPressAudioInstagramOpen webX

11 more events on this chart

Join free to see them

  1. October 2025

    Bad Bunny precursor · Oct 4 ’25

    Bad Bunny told SNL viewers they had four months to learn Spanish before halftime.[1][17]

    Open the first post ↗

  2. January 2026

    Duolingo seed · Jan 16 ’26

    Unveiled green shuttle wraps and Spanish audio lessons inspired by Bad Bunny lyrics.[2][3][5]

    Duolingo on Instagram: "¡hola nueva yol! the S-panish Train is now approaching. stand clear of the closing doors. from now until jan. 29th, ride the S shuttle between Grand Central and Times Square…

  3. San Francisco Chronicle press · Jan 23 ’26

    The Chronicle covered Duo teaching phrases from Bad Bunny songs in an animated ad.[4]

  1. owner response · Jan 25 ’26

  2. owner response · Jan 26 ’26

Join free to see the other 11 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 4 sourced numbers and 17 sources. Start with a free account.

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