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Library/Activity/Orangetheory Fitness
Grade B20 sourcesHIS-00803

Orangetheory Fitness

Activity · 2010 · Notable

57Editable slideCertificate

Orangetheory reported more than $1 billion in systemwide revenue for 2018.

Orangetheory Fitness - Address: 8630 Woodbine Ave, Markham, ON L3R 4X8
Raysonho @ Open Grid Scheduler / Scalable Grid Engine / CC0 / Wikimedia Commons
Orangetheory Hell Week workout and challenge imagery.
Orangetheory Fitness
Exclusive: These Are the 50 Fastest-Growing Women-Owned Companies in the U.S. | Fortune
Fortune
Orangetheory Fitness
Drive Social Media
$1 Billion and Counting: Orangetheory Fitness Reaches Sales Milestone
Orangetheory Fitness via PR Newswire
Fired at 40, comeback at 54: How Ellen Latham built fitness giant Orangetheory
NBC News / MSNBC (now MS NOW)
Looking For Workout Motivation? Meet the #FatTuesdayFAM | Orangetheory Fitness
Orangetheory Fitness
Orangetheory® Fitness Welcomes to the Stage its First-Ever Chief Music Officer, DJ Steve Aoki
Orangetheory Fitness via PR Newswire
Instructor and attendee at Orangetheory flexing
GRIN
What is Orangetheory Fitness? The exercise movement for data nerds
Euronews
Orangetheory's Kevin Keith: 'Wellness is here to stay'
Digiday
Behind The Brand: Barry's Bootcamp vs. Orangetheory Fitness
Fitt Insider
Orangetheory-Charlotte-exterior
Franchise Times

Spread Score

How it works
Reach63Contagion45Breadth80Velocity0Longevity8557

Numbers

Aoki partnership launch, agency-estimated earned impressions
3.9B
As of Mar 31, 2022 · Self-reported · Coyne PR
Peak date
May 5 ’17
Mar 2010 to May 5 ’17
Platforms
7
Started on Retail
Origin
Mixed
Health & fitness

Mechanics

  • Identity badgePrimary
  • Shareable output
  • Collectible set
  • Maker origin
  • Platform jump

How it spread

Trace the origin

Orangetheory opened in Florida and expanded through franchises, referrals and paid acquisition. Members shared workout results and built online groups. It later merged with Self Esteem Brands.

Dates use the stated precision; chart positions are date anchors.

Wikipedia viewsSep ’09May ’11Mar ’14Jun ’16Sep ’17Jul ’18Jul ’19Aug ’20Feb ’22OctJul ’23Aug ’24PeakRetailPressFacebookOpen webInstagramYouTubeReddit
RetailPressFacebookOpen webInstagramYouTubeReddit

13 more events on this chart

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Timeline (16)

  1. March 2010

    Orangetheory Fitness seed · Mar 2010

    Orangetheory opened its first studio in Fort Lauderdale, Florida.[1][2]

    Open the first post ↗

  2. November 2015

    Orangetheory Fitness owner response · Nov 2 ’15

    Orangetheory signed Lolo Jones and Justin Tucker as endorsers and announced a national ad campaign.[1]

  3. May 2017

    Fortune press · May 4 ’17

    Fortune reported that Orangetheory led the ranking of women-owned or led companies.[3]

    Exclusive: These Are the 50 Fastest-Growing Women-Owned Companies in the U.S. | Fortune
Origin
Mixed
Sector
Health & fitness
Region
US
Aoki partnership launch, agency-estimated earned impressions
3.9B
As of Mar 31, 2022 · Self-reported · Coyne PR
Evidence
Grade B

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Soft hiking

TikTok · 2023

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Replying to @LousLife good question! we kind of coined the term ourselves. heres what it’s all about 🤎 #girlswhohike #hikinguk #hiketok #bestfriends #softhiking #softgirlswhohike #softlife

Spotify Pie

Open web · 2022

48
Darren Huang’s Spotify Pie, with genre slices and ranked favorite artists.

Spartan Race

Open web · 2010

45
spartan-race-brenda-ahearn-pursuits

10.3M impressions

New cases, every week

How the next thing spread, the week it does.

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Wikipedia viewsSep ’09May ’11Mar ’14Jun ’16Sep ’17Jul ’18Jul ’19Aug ’20Feb ’22OctJul ’23Aug ’24PeakRetailPressFacebookOpen webInstagramYouTubeReddit
RetailPressFacebookOpen webInstagramYouTubeReddit

13 more events on this chart

Join free to see them

  1. March 2010

    Orangetheory Fitness seed · Mar 2010

    Orangetheory opened its first studio in Fort Lauderdale, Florida.[1][2]

    Open the first post ↗

  2. November 2015

    Orangetheory Fitness owner response · Nov 2 ’15

    Orangetheory signed Lolo Jones and Justin Tucker as endorsers and announced a national ad campaign.[1]

  3. May 2017

    Fortune press · May 4 ’17

    Fortune reported that Orangetheory led the ranking of women-owned or led companies.[3]

    Exclusive: These Are the 50 Fastest-Growing Women-Owned Companies in the U.S. | Fortune

  1. peak · May 5 ’17

  2. commercial · Jan 29 ’18

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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