Harder, Feta, breakFaster, Stronger
Campaign · 2023 · Notable
A four-brand Daft Punk riff ad was seen over a million times on social, Gymbox said.
Spread Score
How it worksNumbers
- Reported social sightings
- >1M
- Gymbox claim · Reported Apr 6, 2023 · Self-reported · Marketing Communication News
- Seed to peak
- same day
- Apr 4 ’23 to Apr 4 ’23
- Platforms
- 2
- Started on Open web
- Origin
- Stunt
- Food & beverage
Mechanics
How it spread
Trace the originFour adjacent brand panels made one Daft Punk pun. The image reached r/DaftPunk, where u/Charlucifer explicitly credited Adweek’s Instagram. That surviving repost documents a route from marketing coverage into the song’s fan community.
6 more events on this chart
Join free to see themTimeline (9)
April 2023
Surreal seed · Apr 4 ’23
Surreal posted the "harder, feta, breakfaster, stronger" creative on LinkedIn, thanking Numan, cheesegeek and Gymbox.[1]
Andrew Tindall backlash · Apr 4 ’23
In a comment on Surreal's post, Andrew Tindall called it "more fake OOH."[1]
The Drum press · Apr 4 ’23
The Drum called it an online mock-up; Surreal would neither confirm nor deny it was a real OOH campaign.[2]
Spread the same way
New cases, every week
How the next thing spread, the week it does.