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Library/Campaign/Loewe Decades of Confusion
Grade B13 sourcesHIS-00951

Loewe Decades of Confusion

Campaign · 2024 · Niche

36Editable slideCertificate

Loewe's film with Dan Levy and Aubrey Plaza on saying its name drew 1M+ YouTube views.

Original · LOEWE
LOEWE | DECADES OF CONFUSION
LOEWE on YouTube
Moda, Aubrey Plaza di The White Lotus star del fashion film di Loewe
Sky TG24
Loewe :
The Clio Awards
Aubrey Plaza & Dan Levy Star In Loewe’s New Campaign Film & It’s Absolutely Hilarious
The Zoe Report
Loewe: Decades of Confusion • Ads of the World™ | Part of The Clio Network
Ads of the World / The Clio Network
Edited by Modern Post, Dan Levy and Aubrey Plaza Teaches You How to Say (and Spell) Loewe in a Fun New Short Film via Ad Age
Press Kitchen
Loewe lanza una campaña en su sitio para que pronuncies bien su nombre
ELLE México

Spread Score

How it works
Reach32Contagion35Breadth10Velocity100Longevity1936

Numbers

TikTok views of behind-the-scenes clips (Fast Company)
10M
As of Dec 10, 2024 · TikTok · Self-reported · Fast Company
Seed to milestone
1 day
Mar 28 ’24 to Mar 29 ’24
Platforms
4
Started on YouTube
Origin
Seeded
Fashion & accessories

Mechanics

  • Press loopPrimary
  • Pairing

How it spread

Trace the origin

The film repeated one spelling failure while changing Plaza’s characters and archival outfits. LOEWE’s official story identifies Levy’s writing and period transformations. The archive fashion gave editors another subject beyond the brand-name joke.

Documented milestone; not a measured attention peak.

Google searchesMar ’24AprMayJulSepNovFeb ’25AprJunAugMilestoneYouTubePressRedditOpen web
YouTubePressRedditOpen web

6 more events on this chart

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Timeline (9)

  1. March 2024

    LOEWE seed · Mar 28 ’24

    Loewe released Decades of Confusion, a film written by Dan Levy and starring him and Aubrey Plaza.[2][7][12]

    Loewe: Decades of Confusion • Ads of the World™ | Part of The Clio Network
    Open the first post ↗

  2. Vogue Italia press · Mar 28 ’24

    Vogue Italia covered it alongside Ssense's High Fashion Spelling Bee campaign.[3]

  3. Sky TG24 milestone · Mar 29 ’24

    Sky TG24 reported the film was greatly pleasing Loewe's admirers and others.[4]

    Moda, Aubrey Plaza di The White Lotus star del fashion film di Loewe
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 event
  2. 2026-10-15Added: 8 events, 12 sources · Score 39
Origin
Seeded
Sector
Fashion & accessories
Region
US
TikTok views of behind-the-scenes clips (Fast Company)
10M
As of Dec 10, 2024 · TikTok · Self-reported · Fast Company
Evidence
Grade B

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YouTube · 2025

58
Better in Denim.

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.@McDonalds let’s #SettleTheBeef to raise awareness for @PeaceOneDay. #McWhopperProposal http://t.co/GEXRHve53D http://t.co/o3APQ2QzKC

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X · 2026

55
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8.3B impressions

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How the next thing spread, the week it does.

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Google searchesMar ’24AprMayJulSepNovFeb ’25AprJunAugMilestoneYouTubePressRedditOpen web
YouTubePressRedditOpen web

6 more events on this chart

Join free to see them

  1. March 2024

    LOEWE seed · Mar 28 ’24

    Loewe released Decades of Confusion, a film written by Dan Levy and starring him and Aubrey Plaza.[2][7][12]

    Loewe: Decades of Confusion • Ads of the World™ | Part of The Clio Network
    Open the first post ↗

  2. Vogue Italia press · Mar 28 ’24

    Vogue Italia covered it alongside Ssense's High Fashion Spelling Bee campaign.[3]

  3. Sky TG24 milestone · Mar 29 ’24

    Sky TG24 reported the film was greatly pleasing Loewe's admirers and others.[4]

    Moda, Aubrey Plaza di The White Lotus star del fashion film di Loewe

  1. press · Apr 1 ’24

  2. press · Apr 1 ’24

Join free to see the other 6 events and the full chart. Free, on every case.

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Why it worked

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