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Library/Campaign/Moncler Warmer Together
Grade B12 sourcesHIS-00957

Moncler Warmer Together

Campaign · 2025 · Niche

38Editable slideCertificate

Moncler's Pacino and De Niro portrait post passed 289,000 Instagram likes in two days.

Moncler, la campagna pubblicitaria con Robert De Niro e Al Pacino
Sky TG24
Moncler’s autumn campaign, featuring actors and long-time friends Robert De Niro and Al Pacino.
The Business of Fashion
Moncler: Warmer Together feat. Al Pacino & Robert De Niro (case study) • Ads of the World™ | Part of The Clio Network
Ads of the World / Clio Network

Spread Score

How it works
ReachNo data yetContagion35Breadth20Velocity87Longevity1738

Numbers

Portrait-post likes
>289K
One post · Reported Oct 17, 2025 · Instagram · The Business of Fashion
Seed to peak
same day
Oct 15 ’25 to Oct 15 ’25
Platforms
4
Started on Open web
Origin
Seeded
Fashion & accessories

Mechanics

  • PairingPrimary
  • Press loop

How it spread

Trace the origin

Platon’s portraits and conversation films made Pacino and De Niro’s friendship the campaign subject. PEOPLE carried that story beyond fashion coverage on launch day. Moncler later extended the campaign through a public concert and soundtrack release.

Google searchesOct ’25NovDecFeb ’26MarAprMayJunPeakOpen webPressRetailAudio
Open webPressRetailAudio

6 more events on this chart

Join free to see them

Timeline (9)

  1. October 2025

    Moncler seed · Oct 15 ’25

    Moncler unveiled Warmer Together, starring Al Pacino and Robert De Niro, across outdoor, press, web and social.[1]

  2. Sky TG24 and GQ peak · Oct 15 ’25

    Sky TG24 and GQ covered the campaign on launch day.[3][9]

    Moncler, la campagna pubblicitaria con Robert De Niro e Al Pacino

  3. PEOPLE press · Oct 15 ’25

    Carried Platon’s portraits and conversation films into entertainment coverage through the actors’ friendship.[12]

    Moncler’s autumn campaign, featuring actors and long-time friends Robert De Niro and Al Pacino.
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 source
  2. 2026-10-15Added: 8 events, 10 sources · Score 52
Origin
Seeded
Sector
Fashion & accessories
Region
Global
Portrait-post likes
>289K
One post · Reported Oct 17, 2025 · Instagram · The Business of Fashion
Evidence
Grade B

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YouTube · 2025

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Better in Denim.

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57
.@McDonalds let’s #SettleTheBeef to raise awareness for @PeaceOneDay. #McWhopperProposal http://t.co/GEXRHve53D http://t.co/o3APQ2QzKC

9.3B impressions

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X · 2026

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Ads are coming to AI. But not to Claude. Keep thinking.

8.3B impressions

New cases, every week

How the next thing spread, the week it does.

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Google searchesOct ’25NovDecFeb ’26MarAprMayJunPeakOpen webPressRetailAudio
Open webPressRetailAudio

6 more events on this chart

Join free to see them

  1. October 2025

    Moncler seed · Oct 15 ’25

    Moncler unveiled Warmer Together, starring Al Pacino and Robert De Niro, across outdoor, press, web and social.[1]

  2. Sky TG24 and GQ peak · Oct 15 ’25

    Sky TG24 and GQ covered the campaign on launch day.[3][9]

    Moncler, la campagna pubblicitaria con Robert De Niro e Al Pacino

  3. PEOPLE press · Oct 15 ’25

    Carried Platon’s portraits and conversation films into entertainment coverage through the actors’ friendship.[12]

    Moncler’s autumn campaign, featuring actors and long-time friends Robert De Niro and Al Pacino.

  1. press · Oct 17 ’25

  2. commercial · Oct 17 ’25

Join free to see the other 6 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
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  3. 3

Pro opens the playbook, all 7 sourced numbers and 12 sources. Start with a free account.

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