LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Campaign/ROSALÍA for Calvin Klein Fall 2025
Grade B13 sourcesHIS-00971

ROSALÍA for Calvin Klein Fall 2025

Campaign · 2025 · Niche

39Editable slideCertificate

Calvin Klein's ROSALÍA campaign drew praise within two hours of its Instagram post.

Original · Calvin Klein
Rosalía Turns It Up | Calvin Klein Fall 2025 Campaign
Calvin Klein on YouTube
Rosalía for Calvin Klein
Billboard
Internet Reacts to Rosalía's Photoshoot With a Snake
Reality Tea

Spread Score

How it works
ReachNo data yetContagion35Breadth20Velocity87Longevity2339

Numbers

Seed to peak
same day
Sep 9 ’25 to Sep 9 ’25
Platforms
3
Started on Instagram
Origin
Seeded
Fashion & accessories

Mechanics

  • Press loopPrimary
  • Pairing

How it spread

Trace the origin

Calvin Klein launched its Fall 2025 campaign with ROSALÍA on 9 Sept. 2025, with an exclusive Billboard video premiere. Spanish and Argentine outlets reported a social media reaction the same day, and Reddit celebrity and fashion forums discussed the snake images.

Google searchesSep ’25OctNovDecJan ’26FebPeakInstagramPressOpen web
InstagramPressOpen web

6 more events on this chart

Join free to see them

Timeline (9)

  1. September 2025

    Calvin Klein seed · Sep 9 ’25

    Calvin Klein launched its Fall 2025 campaign with ROSALÍA in her debut for the brand.[1][4]

    Open the first post ↗

  2. Billboard press · Sep 9 ’25

    Billboard premiered the campaign video exclusively as part of the launch.[4]

    Rosalía for Calvin Klein

  3. W Magazine press · Sep 9 ’25

    W Magazine reported ROSALÍA posed with a real albino snake in images shot by Carlijn Jacobs.[3]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 event · Added 1 source
  2. 2026-10-15Added: 7 events, 11 sources · Score 47
Origin
Seeded
Sector
Fashion & accessories
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

McDonald's France: Olympic Curry

Instagram · 2024

66
McDonald's France on Instagram: "Pour 4 ans minimum."

2.5B impressions

Gap x KATSEYE: Better in Denim

YouTube · 2025

58
Better in Denim.

8B impressions

The McWhopper Proposal

X · 2015

57
.@McDonalds let’s #SettleTheBeef to raise awareness for @PeaceOneDay. #McWhopperProposal http://t.co/GEXRHve53D http://t.co/o3APQ2QzKC

9.3B impressions

Anthropic (Claude): A Time and a Place

X · 2026

55
Ads are coming to AI. But not to Claude. Keep thinking.

8.3B impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesSep ’25OctNovDecJan ’26FebPeakInstagramPressOpen web
InstagramPressOpen web

6 more events on this chart

Join free to see them

  1. September 2025

    Calvin Klein seed · Sep 9 ’25

    Calvin Klein launched its Fall 2025 campaign with ROSALÍA in her debut for the brand.[1][4]

    Open the first post ↗

  2. Billboard press · Sep 9 ’25

    Billboard premiered the campaign video exclusively as part of the launch.[4]

    Rosalía for Calvin Klein

  3. W Magazine press · Sep 9 ’25

    W Magazine reported ROSALÍA posed with a real albino snake in images shot by Carlijn Jacobs.[3]

  1. peak · Sep 9 ’25

  2. press · Sep 9 ’25

Join free to see the other 6 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 0 sourced numbers and 13 sources. Start with a free account.

Join freeGo Pro