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Library/Game/Taylordle
Grade B13 sourcesHIS-00986

Taylordle

Game · 2022 · Notable

52Editable slideCertificate

Taylordle, a Taylor Swift version of Wordle, logged 5.9 million plays by Feb. 21, 2022.

Holy Swift Podcast

@holyswiftpod · Jan 28, 2022

🚨Calling all Swifties who Wordle🚨 Introducing…..TAYLORDLE All of the words are part of the Swiftie universe! Play now at Taylordle.com.

4.1K456
Original · Holy Swift podcast
Holy Swift
Holy Swift / Apple Podcasts
Your weekly Swiftie recap
Krista Doyle / Taypedia
Swifties, There's A Taylor Swift Version Of Wordle
Elite Daily
A Taylor Swift Version Of 'Wordle' Called 'Taylordle' Is Causing Strife In The Community
Know Your Meme
Taylor Swift
Distractify
These Taylor Swift Wordle & Heardle Games Will Test Your Knowledge Of Her Eras
Bustle
The cover of the blog post
Marketing Examined

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth30Velocity54Longevity7852

Numbers

Cumulative games played
5.9M
Creator claim · By Feb 21, 2022 · Open web · Self-reported · The Guardian
Peak date
Week of Feb 1, 2022
Jan 28 ’22 to Week of Feb 1, 2022
Platforms
4
Started on Open web
Origin
Seeded
Gaming

Mechanics

  • NewsjackingPrimary
  • Shareable output
  • Daily ritual
  • Identity badge
  • Controversy

How it spread

Trace the origin

Holy Swift launched Taylordle on January 28. Fans shared numbered grids on social media and in a Goodreads reading group’s daily-results thread. The creators reported 5.9 million plays by February 21 and closed it in June, citing time and word supply.

Dates use the stated precision; chart positions are date anchors.

Google searchesDec ’21Feb ’22MarMayJulSepNovMay ’23OctApr ’24AugSepPeakOpen webXPressAudio
Open webXPressAudio

8 more events on this chart

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Timeline (11)

  1. January 2022

    Holy Swift podcast seed · Jan 28 ’22

    The Holy Swift podcast hosts announced Taylordle in a tweet. It had one new word per day.[1][2]

    Swifties, There's A Taylor Swift Version Of Wordle
    Open the first post ↗

  2. Twitter players platform jump · Jan 29 ’22

    Players posted about it on Twitter; one said it was getting harder than Wordle, another made it a morning routine.[12]

    A Taylor Swift Version Of 'Wordle' Called 'Taylordle' Is Causing Strife In The Community

  3. Rolling Stone Australia press · Jan 31 ’22

    Rolling Stone Australia covered Taylordle, noting the podcast had announced it in a tweet on Friday.[2]

Origin
Seeded
Sector
Gaming
Region
Global
Cumulative games played
5.9M
Creator claim · By Feb 21, 2022 · Open web · Self-reported · The Guardian
Evidence
Grade B

Spread the same way

Connections

Open web · 2023

60
Very excited to share the game I've been working on, Connections! I've loved making it, and hope you enjoy playing. Huge thanks to Heidi Erwin @oatmemo, Bella Virgilio, and the @NYTGames team 😍🥳

20M players

Poeltl

X · 2022

43
Mathematically Optimizing an NBA Player Guessing Game - The Spax

Worldle

X · 2022

43
Okay, Wordle is fun, but what about WorLdle? 🌍 Everyday, guess a new country! :D Worldle #3 X/6 🟩🟨⬜⬜⬜ 🟩🟩🟩🟩⬜ 🟩🟩🟩🟩⬜ 🟩🟩🟩🟩⬜ 🟩🟩🟩🟩⬜ 🟩🟩🟩🟩⬜

2M players

Lewdle

X · 2022

34
The most successful spin-offs are those that are a ‘unique variation’ on the format, rather than ‘carbon-copy clones’, says one professor. Photograph: Jakub Porzycki/NurPhoto via Getty Images

880K players

New cases, every week

How the next thing spread, the week it does.

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Google searchesDec ’21Feb ’22MarMayJulSepNovMay ’23OctApr ’24AugSepPeakOpen webXPressAudio
Open webXPressAudio

8 more events on this chart

Join free to see them

  1. January 2022

    Holy Swift podcast seed · Jan 28 ’22

    The Holy Swift podcast hosts announced Taylordle in a tweet. It had one new word per day.[1][2]

    Swifties, There's A Taylor Swift Version Of Wordle
    Open the first post ↗

  2. Twitter players platform jump · Jan 29 ’22

    Players posted about it on Twitter; one said it was getting harder than Wordle, another made it a morning routine.[12]

    A Taylor Swift Version Of 'Wordle' Called 'Taylordle' Is Causing Strife In The Community

  3. Rolling Stone Australia press · Jan 31 ’22

    Rolling Stone Australia covered Taylordle, noting the podcast had announced it in a tweet on Friday.[2]

  1. peak · Week of Feb 1, 2022

  2. backlash · Feb 3 ’22

Join free to see the other 8 events and the full chart. Free, on every case.

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Why it worked

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