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Library/Music/The Fox (What Does the Fox Say?)
Grade B16 sourcesHIS-01020

The Fox (What Does the Fox Say?)

Music · 2013 · Niche

36Editable slideCertificate

A Norwegian comedy video became a US No. 6 single and a picture book.

Original · Ylvis
Ylvis - The Fox (What Does The Fox Say?) [Official music video HD]
TVNorge on YouTube
The Fox (What Does the Fox Say?): cover art
Wikipedia (non-free, fair use)
What the fox say? Ylvis music video goes viral on YouTube
The Guardian
TV Guide
TV Guide
120,000,000 Ylvis Fans Can't Be Wrong - SPIN
SPIN
Ylvis, Psy, and How Youtube Changed the Charts
Pitchfork
This Week's Bestsellers: December 23, 2013
Publishers Weekly

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth40Velocity30LongevityNo data yet36

Numbers

Official-video views
>275M
YouTube year-end report · Dec 11, 2013 · YouTube · Self-reported · YouTube Official Blog
Seed to peak
5 weeks
Sep 3 ’13 to Oct 11 ’13
Platforms
6
Started on YouTube
Origin
Seeded
Entertainment

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Response chain

How it spread

Trace the origin

Ylvis released a comedy music video for their Norwegian television show. It spread into reaction videos, a Fox network promo and US television appearances, reached the US Top 10, and crossed into illustrated publishing.

May ’13AugOctNovDecAug ’14Apr ’16Dec ’17Aug ’19Apr ’21Oct ’22YouTubePressTVAudioRetailOpen web
YouTubePressTVAudioRetailOpen web

13 more events on this chart

Join free to see them

Timeline (16)

  1. September 2013

    Ylvis / TVNorge seed · Sep 3 ’13

    The final music video went online to promote Ylvis’s television show.[1][2][3]

    Ylvis - The Fox (What Does The Fox Say?) [Official music video HD]
    Open the first post ↗

  2. The Guardian press · Sep 6 ’13

    The Guardian covered the video’s international spread.[4]

    What the fox say? Ylvis music video goes viral on YouTube

  3. Fox platform jump · Sep 17 ’13

    Fox unveiled a network promo set to The Fox.[5]

    TV Guide
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 number
  2. 2026-10-15Added: 15 events, 14 sources · Score 36
Origin
Seeded
Sector
Entertainment
Region
NO
Official-video views
>275M
YouTube year-end report · Dec 11, 2013 · YouTube · Self-reported · YouTube Official Blog
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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May ’13AugOctNovDecAug ’14Apr ’16Dec ’17Aug ’19Apr ’21Oct ’22YouTubePressTVAudioRetailOpen web
YouTubePressTVAudioRetailOpen web

13 more events on this chart

Join free to see them

  1. September 2013

    Ylvis / TVNorge seed · Sep 3 ’13

    The final music video went online to promote Ylvis’s television show.[1][2][3]

    Ylvis - The Fox (What Does The Fox Say?) [Official music video HD]
    Open the first post ↗

  2. The Guardian press · Sep 6 ’13

    The Guardian covered the video’s international spread.[4]

    What the fox say? Ylvis music video goes viral on YouTube

  3. Fox platform jump · Sep 17 ’13

    Fox unveiled a network promo set to The Fox.[5]

    TV Guide

  1. platform jump · Sep 20 ’13

  2. owner response · Sep 20 ’13

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
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  3. 3

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