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Library/Food & drink/Emily Mariko’s salmon rice bowl
Grade B8 sourcesHIS-01033

Emily Mariko’s salmon rice bowl

Food & drink · 2021 · Niche

13Editable slideCertificate

A leftover salmon-and-rice video passed 30 million TikTok views.

Original · Emily Mariko

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth0Velocity31LongevityNo data yet13

Numbers

September 21 recipe-video views
>30M
Later video · Reported Sep 30, 2021 · TikTok · Mashable
Seed to peak
5 weeks
Aug 25 ’21 to Sep 30 ’21
Platforms
5
Started on TikTok
Origin
Organic
Food & beverage

Mechanics

  • Response chainPrimary
  • Platform jump
  • Press loop

How it spread

Trace the origin

Mariko posted a leftover salmon bowl and adapted it after viewer suggestions. A later version passed 30 million views. Users recreated it, TikTok’s account joined in, and food sites published recipes.

Aug ’21SepOctNovApr ’22AugDecMay ’23AugNovMar ’24AprTikTokOpen webPressXRetail
TikTokOpen webPressXRetail

6 more events on this chart

Join free to see them

Timeline (9)

  1. August 2021

    Emily Mariko seed · Aug 25 ’21

    Mariko posted an early version of her leftover salmon-and-rice meal.[1]

    Open the first post ↗
  2. September 2021

    Emily Mariko owner response · Sep 26 ’21

    Published written bowl ingredients in a weekly recap, linked audience recreations and thanked viewers for duets.[7]

  3. Mashable peak · Sep 30 ’21

    Mashable reported that a later salmon-bowl video had passed 30 million views.[2]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added: 6 events, 5 sources · Score 13
Origin
Organic
Sector
Food & beverage
Region
US
September 21 recipe-video views
>30M
Later video · Reported Sep 30, 2021 · TikTok · Mashable
Evidence
Grade B

Spread the same way

Dalgona coffee

YouTube · 2020

59
달고나커피, 400번 저어먹는 커피

Peaked at #1

Fruit Roll-Up Ice Cream

TikTok · 2021

47
Reply to @joshmyfavourite Ice cream wrapped in fruit roll up 🤤 #eating #eatingshow #tiktokfood #mukbang #foodie #food #foryou #asmr #candy #fyp

Pink Sauce

Open web · 2022

40
5.3M views · 1.6K reactions | The pink sauce pre-sale begins tonight at 7 PM I will go live🥰🥰🥰 | Chef Pii

200K sold

Alison Roman’s The Stew

Open web · 2018

34
A bowl of Alison Roman’s chickpea stew with greens, mint and yogurt.

3.5K derivatives

New cases, every week

How the next thing spread, the week it does.

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Aug ’21SepOctNovApr ’22AugDecMay ’23AugNovMar ’24AprTikTokOpen webPressXRetail
TikTokOpen webPressXRetail

6 more events on this chart

Join free to see them
  1. August 2021

    Emily Mariko seed · Aug 25 ’21

    Mariko posted an early version of her leftover salmon-and-rice meal.[1]

    Open the first post ↗
  2. September 2021

    Emily Mariko owner response · Sep 26 ’21

    Published written bowl ingredients in a weekly recap, linked audience recreations and thanked viewers for duets.[7]

  3. Mashable peak · Sep 30 ’21

    Mashable reported that a later salmon-bowl video had passed 30 million views.[2]

  1. platform jump · Sep 30 ’21

  2. commercial · Oct 3 ’21

Join free to see the other 6 events and the full chart. Free, on every case.

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Why it worked

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