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Library/Moment/New Horizons’ Pluto heart
Grade B9 sourcesHIS-01048

New Horizons’ Pluto heart

Moment · 2015 · Niche

10Editable slideCertificate

NASA said the Pluto photo brought 300,000 new Instagram followers.

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth10VelocityNo data yetLongevityNo data yet10

Numbers

New NASA Instagram followers
300K
Attributed to the photo by NASA · Instagram · Self-reported · WIRED
Seed to milestone
same day
Jul 14 ’15 to Jul 14 ’15
Platforms
3
Started on Instagram
Origin
Seeded
Education

Mechanics

  • Platform jumpPrimary
  • Press loop

How it spread

Trace the origin

NASA planned a one-hour Instagram preview for people outside its usual audience; a NASA.gov delay extended it to about four hours. The heart-shaped terrain invited reinterpretation: Dean Cole illustrated NASA’s “love letter” metaphor that day.

Documented milestone; not a measured attention peak.

Jul ’15AugNovMar ’16JunSepDecApr ’17JulOctOpen webInstagramX
Open webInstagramX

4 more events on this chart

Join free to see them

Timeline (7)

  1. July 2015

    NASA / New Horizons precursor · Jul 13 ’15

    New Horizons captured the LORRI frame; NASA combined it with Ralph color information from July 13.[6]

    Open the first post ↗

  2. NASA seed · Jul 14 ’15

    NASA debuted the portrait on Instagram around 7 a.m. Eastern, roughly an hour before NASA.gov.[1][8]

  3. Twitter users milestone · Jul 14 ’15

    Users shared Pluto memes and jokes as they awaited more flyby images.[2]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added: 5 events, 5 sources · Score 49
Origin
Seeded
Sector
Education
Region
US
New NASA Instagram followers
300K
Attributed to the photo by NASA · Instagram · Self-reported · WIRED
Evidence
Grade B

Spread the same way

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X · 2020

62
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Instagram · 2023

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New cases, every week

How the next thing spread, the week it does.

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Jul ’15AugNovMar ’16JunSepDecApr ’17JulOctOpen webInstagramX
Open webInstagramX

4 more events on this chart

Join free to see them

  1. July 2015

    NASA / New Horizons precursor · Jul 13 ’15

    New Horizons captured the LORRI frame; NASA combined it with Ralph color information from July 13.[6]

    Open the first post ↗

  2. NASA seed · Jul 14 ’15

    NASA debuted the portrait on Instagram around 7 a.m. Eastern, roughly an hour before NASA.gov.[1][8]

  3. Twitter users milestone · Jul 14 ’15

    Users shared Pluto memes and jokes as they awaited more flyby images.[2]

  1. press · Jul 14 ’15

  2. platform jump · Jul 14 ’15

Join free to see the other 4 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2

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