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Library/Moment/Ford Super Duty Rescues a Cybertruck
Grade B19 sourcesHIS-00585

Ford Super Duty Rescues a Cybertruck

Moment · 2023 · Viral

60Editable slideCertificate

A 2023 towing clip brought Ford's CEO and the Forest Service into a Cybertruck debate.

Original · Matt Chambers (@mchambers_22), publisher; camera operator unknown

Ethan

@EZebroni · Dec 12, 2023

BREAKING: Ford rescues Tesla Cybertruck after it struggles to carry small payload up a snowy hill x.com/AstroJordy/sta…

4.5K1.1K
Post · @EZebroni on X

TESLARATI

@Teslarati · Dec 12, 2023

Tesla’s inexperienced off-road test drivers are doing a disservice to the Cybertruck (Op-ed) teslarati.com/tesla-inexperi…

14728
Post · @Teslarati on X

Derek Beres

@derekberes · Dec 12, 2023

Ok, seeing the Cybertruck called a "sport futility vehicle" after having to be rescued by a Ford made my day.

220
Post · @derekberes on X

Jim Farley

@jimfarley98 · Dec 13, 2023

Just to be clear… this is a Super Duty and NOT advertising. Glad a @Ford owner was there to help.

Morning Brew ☕️@MorningBrew

Cybertruck prototype gets stuck in the snow hauling a Christmas tree and has to be towed out by an F-150 The holiday came early for Ford execs x.com/AstroJordy/sta…

4.1K439
Post · @jimfarley98 on X

AccuWeather

@accuweather · Dec 15, 2023

A Tesla Cybertruck got stuck in the snow on an off-road trail in California and had to be towed out by a Ford pickup. ⁣

2.2K279
Post · @accuweather on X

The Cybertruck Guy

@cybrtrkguy · Dec 12, 2023

For those of you who missed the Cybertruck-on-a-snowy-hill drama 😂 There’s more to the story.

1.6K451
Post · @cybrtrkguy on X
Clip · ABC7 on YouTube
Tesla Cybertruck pulled to safety by Ford pickup after getting stuck in snowy embankment
ABC7 on YouTube
A Tesla Cybertruck parked in front of a Silicon Valley garage.
Fortune
Tesla’s inexperienced off-road test drivers are doing a disservice to the Cybertruck (Op-ed)
@Teslarati on X
U.S. Forest Service-Stanislaus National Forest
U.S. Forest Service-Stanislaus National Forest / Facebook
A Tesla Cybertruck got stuck in the snow on an off-road trail in California and had to be towed out by a Ford pickup. ⁣
@accuweather on X
For those of you who missed the Cybertruck-on-a-snowy-hill drama 😂 There’s more to the story.
@cybrtrkguy on X
Tesla Cybertruck gets stuck in California forest; Ford pickup helps tow it
ABC7 Los Angeles / KABC
Watch A Cybertruck Fail To Negotiate Minor, Snowy Incline, Get Recovered By Ford Super Duty - Jalopnik
Jalopnik
Tesla Cybertruck Shows Questionable Off-Road Abilities, Gets Rescued by Ford Super Duty
The Drive
All The Tesla Cybertruck Screw Ups Since Delivery (So Far) [Update] - Jalopnik
Jalopnik

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth30Velocity100LongevityNo data yet60

Numbers

Peak date
Week of Dec 11, 2023
Dec 11 ’23 to Week of Dec 11, 2023
Platforms
7
Started on Instagram
Origin
Organic
Auto & mobility

Mechanics

  • Unscripted proofPrimary
  • Controversy
  • Platform jump
  • Press loop
  • Pairing

How it spread

Trace the origin

Matt Chambers posted the towing footage on Instagram. X reposts and press coverage framed it as a Ford rescue of a Tesla prototype. Ford's CEO denied it was advertising. The Forest Service offered Tesla an off-road education partnership.

Dates use the stated precision; chart positions are date anchors.

Jan ’24FebMarAprInstagramOpen webXPressFacebookRedditYouTube
InstagramOpen webXPressFacebookRedditYouTube

14 more events on this chart

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Timeline (17)

  1. December 2023

    Matt Chambers seed · Dec 11 ’23

    Matt Chambers posted footage of a Ford truck towing a stranded Cybertruck carrying a Christmas tree.[1][2]

    Open the first post ↗

  2. Online audiences peak · Week of Dec 11, 2023

    The rescue video circulated during the week later described by Fortune as its viral week.[14][16]

    Tesla Cybertruck gets stuck in California forest; Ford pickup helps tow it

  3. @EZebroni platform jump · Dec 12 ’23

    Ethan reposted the rescue clip on X as a Ford pulling a Cybertruck up a snowy hill.[3]

Origin
Organic
Sector
Auto & mobility
Region
US
Reported figure
—
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Jan ’24FebMarAprInstagramOpen webXPressFacebookRedditYouTube
InstagramOpen webXPressFacebookRedditYouTube

14 more events on this chart

Join free to see them

  1. December 2023

    Matt Chambers seed · Dec 11 ’23

    Matt Chambers posted footage of a Ford truck towing a stranded Cybertruck carrying a Christmas tree.[1][2]

    Open the first post ↗

  2. Online audiences peak · Week of Dec 11, 2023

    The rescue video circulated during the week later described by Fortune as its viral week.[14][16]

    Tesla Cybertruck gets stuck in California forest; Ford pickup helps tow it

  3. @EZebroni platform jump · Dec 12 ’23

    Ethan reposted the rescue clip on X as a Ford pulling a Cybertruck up a snowy hill.[3]

  1. press · Dec 12 ’23

  2. backlash · Dec 12 ’23

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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