M-PESA’s Send Money Home launch
App & software · 2007 · Niche
Money transfers linked urban senders, rural recipients and neighborhood cash agents.
Spread Score
How it worksNumbers
- Registered Kenya users
- >2.3M
- CGAP report · Jun 17, 2008 · CGAP / Jim Rosenberg and Olga Morawczynski
- Seed to milestone
- 15 months
- Mar 6 ’07 to Jun 17 ’08
- Platforms
- 2
- Started on Open web
- Origin
- Mixed
- Finance
Mechanics
How it spread
Trace the originM-PESA launched in Kenya in March 2007 with a simple money-transfer proposition. Cash agents made the service usable locally. By June 2008, researchers reported over 2.3 million registrations and described senders drawing rural recipients into the network.
Documented milestone; not a measured attention peak.
3 more events on this chart
Join free to see themTimeline (6)
March 2007
Safaricom / retail agents precursor · Mar 2007
Combined TV and radio advertising with travelling tents and roadshows offering registration and demonstrations.[7]
November 2007
M-PESA customers owner response · Nov 2007
By the end of November, 1.1 million customers had registered, according to a later research presentation.[6]
Spread the same way
New cases, every week
How the next thing spread, the week it does.