Viral finance marketing

Cases
41
Median Spread Score
35
Most started on
X32%
First post to peak
6 days

By mechanic

Controversy20Newsjacking16Response chain10Creator relay10Pairing8Mystery & lore6

Jake and the Kelces

53
In my red era with Mama MaAuto

2.6B impressions

Mastercard: Abracadabra: From Fan to Featured

52
Lady Gaga - “Abracadabra” Music Video Presented by Mastercard

1.4B impressions

State Farm: Batman vs. Bateman

52
Jason Bateman tried to protect Gotham while Batman rescued him in a State Farm insurance commercial.

2.1B impressions

Coinbase Bouncing QR Code

51
A pink QR code on black from the aired creative, shown in Wavemaker’s campaign case study.

14B impressions

Fearless Girl

50
'Fearless Girl' statue face off Wall Street Bull in New York

4.6B impressions

Novig Just Sports

49
Confirmed: Sydney Sweeney knows ball.

Rocket "Own the Dream" Super Bowl singalong

49
Rocket: Take Me Home Rocket | Super Bowl LIX | Rocket | 50 comments

7B impressions

CRED Antakshari

47
Me returning to home from college after a successful Mass Bunk :

Monobank’s “Hunt for Lemons”

46
Netflix Ukraine on Instagram: "лимони всюдиииии 😌🍋"

25M impressions

Revolut Luís Figo: Hazlo por tu dinero

45
Revolut’s Figo billboard in Madrid, photographed in the executive’s launch post.

Why Not? — Trúc Nhân x Techcombank

45
Trúc Nhân and Mew Amazing’s branded music video with Thùy Tiên and Tiến Linh for Techcombank Inspire.

8.2M views

Trust Bank Singapore Referral Launch

45
Trust app splash screen and Gojek stamp-card reward, shown in Perx’s December 2022 newsletter.

Like a Good Neighbaaa

44
State Farm's extended Super Bowl teaser in which Arnold Schwarzenegger says "neighbor" as "neighbaaa".

26B impressions

DOGS Telegram Mini App

43
DOGS token sets memecoin record with 17M users on The Open Network

Peaked at #3

Fartcoin

41
Fartcoin (Fartcoin ) Price, Chart & Market Cap

Cash App and Timothée Chalamet’s Sphere stunt

39
Timothée Chalamet on Instagram: "MARTY SUPREME OUT IN 3 DAYS TICKET LINK IN BIO"

1.3M views

CRED Director's Cut: David Warner and S. S. Rajamouli

39
Warner bros 😉 @ssrajamouli

3.4M impressions

Klarna and DoorDash’s burrito financing memes

39
They're doing the meme.

BOOK OF MEME (BOME)

38
BOOK OF MEME Price: BOME/USD Live Price Chart, Market Cap & News Today | CoinGecko

Vigil Aunty

37
Origin Story of Vigil Aunty | HDFC Bank | #StayVigil

Lulumelon EOSS

35
Lulumelon Official on Instagram: "The biggest shopping extravaganza of the year is here! Get crazy daels on the latest trends and up your style with the Lulumelon End of Season Sale. Shop now!…

28M impressions

Kalshi’s “The World’s Gone Mad” AI ad

35
The world’s gone mad

18M impressions

M-PESA’s Send Money Home launch

35

WeChat’s first New Year red packets

35
Tencent’s 2017 presentation illustrating WeChat group red-packet opening and random allocation

Nationwide x Zaya Jingle Challenge

34
Calling all high school teachers, school music groups, and bands: Zaya Campbell, the voice behind the viral Nationwide Jingle, is passing the mic! Share your version of the Nationwide jingle using…

6.5M views

CSAA Rickroll 2.0

32
InsurAAAnce & Rick Astley Never Gonna Give You Up

2.2B impressions

RHB Lembaran Baharu (Forgiveness)

32
RHB Raya 2024 | Lembaran Baharu

232.9K impressions

ForteBank Humanity Chain

31
Алматы в центре мирового внимания: арт-объект «Единство» стал новой точкой притяжения

16M impressions

CRED: Being Ravi Shastri Is Fun

30
Don't remember any of this.

1.5M views

Turbo (TURBO)

30
Turbo Token — RHETT MANKIND

TapSwap

29
Official Tappy Town launch artwork showing its TapFlix building.

18M players

CRED’s Rejection with Gautam Gambhir

27
Rejection | ft. Gautam Gambhir | CRED

Binance #CryptoCelebAlert

26
Superstars ≠ crypto experts. Music artist @JBALVIN says “do your own research”. On 2.13 when big names try to give you crypto advice — 🚨 sound #CryptoCelebAlert and grab 1/2222 NFTs of basketball…

Friend.tech

24
1/3 We've been taking a look at some numbers to see how key holders are using friendtech. Let's start with active users: about 20k key holders check rooms to read messages every day

$7.2M revenue

Goatseus Maximus (GOAT)

22
Goatseus Maximus (GOAT) Price, Chart & Market Cap

4.9M impressions

Leadway’s “No Looseguard”

20
Leadway's 'No Looseguard' campaign: An interview with Diana Mulili | Leadway posted on the topic | LinkedIn

Coinbase’s “Everything Is Fine” musical

19
If everything is fine, then don’t change anything at all. But when the financial system isn’t working for so many people in the UK, it needs to be updated.

4.3M impressions

Pepe (PEPE)

16
Today. $PEPE #MMGA

Peaked at #3

dogwifhat (WIF)

15
$WIF live CA: EKpQGSJtjMFqKZ9KQanSqYXRcF8fBopzLHYxdM65zcjm Chart: Tg :

Peaked at #3

Klarna CEO's AI Marketing Savings Post

15
Business Insider's backlash headline and CEO photograph, shared in Antti Toivonen's LinkedIn reaction.

Nubank’s early invitation loop

10

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