Grade B11 sourcesHIS-01313
Messi's World Cup victory carousel
Creator moment · 2022 · Niche
Messi's victory carousel held Instagram's likes record at 75.5 million, verified in 2023.
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How it worksNumbers
- Seed to milestone
- 2 days
- Dec 18 ’22 to Dec 20 ’22
- Platforms
- 3
- Started on Instagram
- Origin
- Seeded
- Sports
Mechanics
How it spread
Trace the originMessi posted victory photos after Argentina beat France. Guinness announced Instagram's likes record. News covered the carousel; merchandise and parade figures describe the wider win.
Documented milestone; not a measured attention peak.
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December 2022
ABC News press · Dec 18 ’22
ABC News reported Messi's Instagram thanks to his family and supporters.[2]
Ahmed al-Salem commercial · Dec 19 ’22
The bisht maker reported selling 150 garments, including three copies of Messi's version.[3]
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