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Library/Book/Diary of a Wimpy Kid
Grade A20 sourcesHIS-01628

Diary of a Wimpy Kid

Book · 2004 · Notable

41Editable slideCertificate

A free web serial became a book series with over 300 million sales claimed by its owner.

Trailer · Walt Disney Studios Canada on YouTube
Clip · Cat Toon on YouTube
Official red cover of the first Diary of a Wimpy Kid book.
Jeff Kinney / Abrams
Diary of a Wimpy Kid | Official Trailer | Disney+
Walt Disney Studios Canada on YouTube
Inside 'Diary of Wimpy Kid's' $500 Million Franchise
The Hollywood Reporter

Spread Score

How it works
Reach35ContagionNo data yetBreadth90Velocity0Longevity2841

Numbers

Milestone date
Feb 27 ’25
May 2004 to Feb 27 ’25
Platforms
6
Started on Open web
Origin
Mixed
Media & publishing

Mechanics

  • Daily ritual
  • Underdog
  • Maker origin
  • Platform jumpPrimary

How it spread

Trace the origin

Kinney serialized Greg Heffley's journal free on Funbrain, then Amulet published it in print. It reached bestseller lists and became films, a musical and fan memes. The owner now claims over 300 million book sales.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesJun ’03Jul ’05Nov ’07Jun ’10Nov ’12Mar ’15Jan ’17Aug ’18Jun ’20Dec ’21Nov ’23Apr ’26MilestoneOpen webPressRetailBox officeYouTubeTikTok
Open webPressRetailBox officeYouTubeTikTok

13 more events on this chart

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Timeline (16)

  1. May 2004

    Jeff Kinney / Funbrain seed · May 2004

    Kinney began releasing Diary of a Wimpy Kid in daily installments on Funbrain.[1]

    Open the first post ↗

  2. March 2007

    Publishers Weekly press · Mar 5 ’07

    Publishers Weekly reviewed the print adaptation of Kinney's web comic.[2]

  3. April 2007

    Amulet Books / Jeff Kinney platform jump · Apr 1 ’07

    Amulet published the first print book.[3]

  1. platform jump · 2010

  2. press · Jun 27 ’11

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Why it worked

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Origin
Mixed
Sector
Media & publishing
Region
US
Reported figure
—
Evidence
Grade A

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New cases, every week

How the next thing spread, the week it does.