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Library/Book/The Silent Patient
Grade A21 sourcesHIS-01319

The Silent Patient

Book · 2019 · Notable

41Editable slideCertificate

A seeded debut thriller reached No. 1 on the NYT hardcover fiction bestseller list.

US cover of The Silent Patient, Celadon Books
Alex Michaelides; Celadon Books (US); Orion (UK)
Alex Michaelides beside the cover of The Silent Patient
Deadline

Spread Score

How it works
Reach12Contagion35Breadth60Velocity43Longevity7941

Numbers

TikTok hashtag posts in Macmillan's 2024 catalogue
11.7K
TikTok · Self-reported · Macmillan Publishers
Observed peak date
Week of Aug 8, 2020
Jan 2019 to Week of Aug 8, 2020
Platforms
4
Started on Retail
Origin
Mixed
Media & publishing

Mechanics

  • Mystery & lore
  • Maker origin
  • Underdog
  • Platform jumpPrimary
  • Press loop

How it spread

Trace the origin

Advance copies, giveaways and ads preceded a NYT hardcover No. 1 debut. Instagram posts and later BookTok videos widened discovery. Deadline reported more than 12 million copies sold when Sony joined the film adaptation.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia viewsOct ’17May ’18NovMar ’19OctAug ’20Jun ’21Jun ’22May ’23DecMay ’25Sep ’26Observed peakOpen webPressRetailTikTok
Open webPressRetailTikTok

13 more events on this chart

Join free to see them

Timeline (16)

  1. February 2018

    Celadon Books precursor · Feb 2018

    Celadon sought author blurbs and sent advance copies with handwritten notes to librarians and booksellers.[1]

    Open the first post ↗
  2. July 2018

    Celadon Books / Goodreads precursor · Jul 2018

    A giveaway offered 100 copies and attracted 2,910 entries.[1]

  3. December 2018

    Publishers Weekly precursor · Dec 7 ’18

    Publishers Weekly profiled Michaelides's move from screenwriting and reported sales of rights in 40 territories.[2]

  1. seed · Jan 2019

  2. commercial · Feb 2019

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Why it worked

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Origin
Mixed
Sector
Media & publishing
Region
US
TikTok hashtag posts in Macmillan's 2024 catalogue
11.7K
TikTok · Self-reported · Macmillan Publishers
Evidence
Grade A

Spread the same way

Film · Box office · 202255

Barbarian

20th Century Studios (distributor); New Regency; Zach Cregger (writer-director)

A horror film marketed around withheld twists grossed $45.35 million on its original run.

$46.2M on a $4.5M budget

1 / 8

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New cases, every week

How the next thing spread, the week it does.