BBC Bitesize Daily
App & software · 2020
BBC said three million children used its new lockdown lessons on launch day.
BBC Bitesize
@bbcbitesize · Apr 17, 2020
#HomeSchooling next week? 🔶Watch #BBCBitesizeDaily on BBC iPlayer and Red Button from 9am Monday 🔶 20-minute lessons covering ages 5 to 14 🔶 Brought to you by experts & teachers 🔶 Over 150 new lessons published every week online 🔶 Exclusive Year 10 content on our Insta http
Spread Score
How it worksNumbers
- Milestone date
- Week of Apr 20, 2020
- Apr 20 ’20 to Week of Apr 20, 2020
- Platforms
- 4
- Started on Open web
- Origin
- Seeded
- Education
How it spread
Trace the originBBC launched daily lockdown lessons on 20 April 2020 with teachers and celebrity contributors. It reported three million children on day one, then 5.5 million iPlayer requests by 10 July. Its social accounts gained followers and programmes later aired on CBBC.
Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.
Timeline (16)
April 2020
BBC precursor · Apr 3 ’20
BBC announced a daily learning service spanning its website, iPlayer, Red Button, radio and television.[1]
@bbcbitesize precursor · Apr 17 ’20
BBC Bitesize posted a launch video and advertised lessons starting at 9am on Monday.[2]
BBC precursor · Apr 19 ’20
BBC named Attenborough, Agüero, Dyer and Whittaker among contributors alongside over 200 teachers.[3]
Join free to see why it worked and the other 13 events. Free, on every case.
Do this
- 1Publish a predictable timetable that families can build into their day.
Every number (12)
- Children taking Daily lessons on launch day, BBC claim“three million children took BBC Bitesize Daily lessons on its first day.”3M[7]
Press (2 outlets)
- Apr 20, 2020same day
CNN · David Attenborough, Sergio Agüero and Jodie Whittaker join BBC Bitesize to teach kids during lockdown
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