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Library/Campaign/Cards Against Humanity Saves America
Grade B34 sourcesHIS-00079

Cards Against Humanity Saves America

Campaign · 2017 · Notable

Made by Cards Against Humanity in-house · Source

40Editable slideCertificate

A border-wall holiday stunt sold 150,000 subscriptions on its first day.

Original · Cards Against Humanity
Cards Against Humanity Saves America
Cards Against Humanity on YouTube
The retail pack containing cards originally mailed in the Saves America campaign.
Cards Against Humanity
Official campaign artwork with an eagle and the Saves America title.
Cards Against Humanity
Students play Cards Against Humanity in Denver, Colorado in 2012.
TIME
US-POLITICS-IMMIGRATION
TIME

Spread Score

How it works
Reach30ContagionNo data yetBreadth80Velocity26Longevity2140

Numbers

Seed to peak
1 day
Nov 14 ’17 to Nov 15 ’17
Platforms
6
Started on YouTube
Origin
Stunt
Gaming

Mechanics

  • NewsjackingPrimary
  • Scarcity drop
  • Platform jump
  • Controversy
  • Sell-out loop
  • Daily ritual

How it spread

Trace the origin

Cards Against Humanity sold out its border-wall holiday campaign on launch day. Press covered the stunt, and recipients posted their mailings on Reddit. The campaign funded a daily podcast and monthly polls; its border land later prompted a SpaceX lawsuit.

Google searchesMay ’17SepDecJan ’18JunApr ’19DecJun ’21Jan ’23Aug ’24Jun ’25NovPeakOpen webYouTubePressRetailAudioReddit
Open webYouTubePressRetailAudioReddit

14 more events on this chart

Join free to see them

Timeline (17)

  1. August 2017

    Cards Against Humanity precursor · Aug 2017

    Cards Against Humanity bought the border parcel in August, according to its later court petition.[1]

    Cards Against Humanity Saves America
    Open the first post ↗

  2. November 2017

    Cards Against Humanity seed · Nov 14 ’17

    Cards Against Humanity released its Saves America video and opened holiday subscriptions.[2][3][4][5]

  3. Subscribers commercial · Nov 14 ’17

    All 150,000 subscription slots sold out in under ten hours, according to the owner.[2]

    Students play Cards Against Humanity in Denver, Colorado in 2012.
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 20 sources · Score 35
Origin
Stunt
Sector
Gaming
Region
US
Reported figure
—
Evidence
Grade B

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How the next thing spread, the week it does.

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· Source
Google searchesMay ’17SepDecJan ’18JunApr ’19DecJun ’21Jan ’23Aug ’24Jun ’25NovPeakOpen webYouTubePressRetailAudioReddit
Open webYouTubePressRetailAudioReddit

14 more events on this chart

Join free to see them

  1. August 2017

    Cards Against Humanity precursor · Aug 2017

    Cards Against Humanity bought the border parcel in August, according to its later court petition.[1]

    Cards Against Humanity Saves America
    Open the first post ↗

  2. November 2017

    Cards Against Humanity seed · Nov 14 ’17

    Cards Against Humanity released its Saves America video and opened holiday subscriptions.[2][3][4][5]

  3. Subscribers commercial · Nov 14 ’17

    All 150,000 subscription slots sold out in under ten hours, according to the owner.[2]

    Students play Cards Against Humanity in Denver, Colorado in 2012.

  1. press · Nov 15 ’17

  2. peak · Nov 15 ’17

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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