The Washington Post’s TikTok
Campaign · 2019
Newsroom skits took The Washington Post to about 2.1 million TikTok followers.
Dave Jorgenson
@davejorgenson · Jul 22, 2019
Today’s @washingtonpost @tiktok_us features @realBobWoodward vm.tiktok.com/Rqofvm/
Dave Jorgenson
@davejorgenson · Sep 24, 2019
Today’s second @washingtonpost @tiktok_us brought to you by my lunch break, autumn and @hcjewell vm.tiktok.com/ySEkmX/
Dave Jorgenson
@davejorgenson · Mar 11, 2020
Quarantine TikToks, a thread. (1/?) https://t.co/nhTcEplrJG
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Spread Score
How it worksNumbers
- School-lunch skit views, historical reported lower bound
- 7M
- As of Feb 3, 2023 · TikTok · Vanity Fair
- Milestone date
- Week of Jun 23, 2019
- May 21 ’19 to Week of Jun 23, 2019
- Platforms
- 6
- Started on TikTok
- Origin
- Seeded
- Media & publishing
How it spread
Trace the originThe Post launched newsroom skits on TikTok in May 2019 and drew press profiles. It later added advertiser takeovers and reposted skits to Shorts. Jorgenson left in 2025.
Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.
Timeline (15)
May 2019
June 2019
Business Insider milestone · Week of Jun 23, 2019
Insider profiled the account’s newsroom routines and reported roughly 35,500 fans.[3]
July 2019
Join free to see why it worked and the other 12 events. Free, on every case.
Do this
- 1Let newsroom specialists learn a platform’s jokes before asking viewers to subscribe.
Every number (15)
- TikTok fans reported by Insider, approximate“the account sits at roughly 35,500 fans”35.5K[3]
Press (7 outlets)
- Jun 23, 201933 days in
Business Insider · Meet the man behind TikTok’s most surprising breakout success
You’ve seen 1 of 4 steps, 1 of 15 numbers and 1 of 7 outlets. Pro opens the rest, with all 22 sources.
