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Library/Moment/WeWork IPO collapse
Grade B14 sourcesHIS-01767

WeWork IPO collapse

Moment · 2019

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WeWork withdrew its IPO after scrutiny of its $47 billion private valuation.

WeWork CEO Adam Neumann ousted as company runs low on cash
CBS News

Spread Score

How it works
Reach45ContagionNo data yetBreadth30Velocity17Longevity2432

Numbers

Seed to milestone
6 weeks
Aug 14 ’19 to Sep 24 ’19
Platforms
3
Started on Open web
Origin
Seeded
Finance

Mechanics

  • ControversyPrimary
  • Platform jump

How it spread

Trace the origin

WeWork’s public S-1 drew discussion online and criticism in the press. Its IPO plans faltered, Adam Neumann left the CEO role, and the filing was withdrawn.

Documented milestone; not a measured attention peak.

Google searchesJun ’19AugSepOctDecSep ’20Jun ’21Mar ’22SepApr ’23SepMilestoneThe We CompanyStarts · Aug 14 ’19TechCrunchAug 14 ’19Jim CramerSep 13 ’19Open webPressTV
Open webPressTV

Timeline (15)

  1. August 2019

    The We Company seed · Aug 14 ’19

    The We Company publicly filed its S-1 registration statement.[1]

    Open the first post ↗
  2. Hacker News users platform jump · Aug 14 ’19

    Hacker News users discussed the public S-1 filing.[2]

  3. TechCrunch press · Aug 14 ’19

    TechCrunch reported the filing and its revenue and losses.[3]

  1. press · Aug 14 ’19

  2. backlash · Aug 16 ’19

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Spread the same way

Moment · Open web · 201935

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Beyond Meat

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Milestone the day it began

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Do this

  1. 1Make financial disclosures legible to audiences beyond the intended investors.
  2. 2

Every number (9)

  • 2016 revenue“Revenue $ 436,099 $ 886,004 $ 1,821,751 $ 763,771 $ 1,535,420”
    $436.1M[1]

Press (5 outlets)

  1. Aug 14, 2019same dayCBS News · WeWork IPO filing shows it is losing nearly $5,200 per customer

You’ve seen 1 of 2 steps, 1 of 9 numbers and 1 of 5 outlets. Pro opens the rest, with all 14 sources.

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Open the rest of this case

  • 2steps to copy, the playbook
  • 9sourced numbers
  • 5outlets that covered it
  • 14sources, each linked

The same on every case, with alerts and decks.

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Origin
Seeded
Sector
Finance
Region
US
Reported figure
—
Evidence
Grade B