LibrarySpreading nowPlay

Kinds

Campaign477Product153Food & drink35App & software98Film98Series125Music102Game218Book65Creator moment76Meme & format155Trend & aesthetic51Activity64Moment205
PricingPrivacyTermsRefundsPress
Library/Series/Heated Rivalry
Grade A15 sourcesHIS-01832

Heated Rivalry

Series · 2025

47
Share
Editable slide .pptx
Certificate Free badge

The hockey romance ranked fourth on a weekly streaming chart.

Crave Greenlights HEATED RIVALRY Season 2, While Global Momentum Continues - Bell Media
Bell Media
Original Series Lead Holiday Viewing on Crave - Bell Media
Bell Media
Image+Nation Festival Film LGBT2SQUEER Montréal Captivates and Innovates - November 20-30, 2025 - High On Films
image+nation via High On Films
Reelgood Streaming Top 10: Pluribus finale gets Apple back on top
Reelgood
An image reading: Meltwater, Heated Rivalry, How the Sleeper Hit Caught Fire, Mentions Growth +216%, Engagement growth +280%, along with two up arrows coming out of a hockey stick
Meltwater
Gen Z’s fan edits are a staple of internet culture. Movie studios are finally buying in
CNN via KQ2
Week-to-Week: TikToks take Gay Hockey Romance Transnational
Episodic Medium
Gay hockey drama Heated Rivalry is ‘best show of 2025’ according to fans
PinkNews
Why HBO Max’s New Hockey Show, ‘Heated Rivalry,’ Is Taking Over Your…
Type Set Brooklyn
‘Heated Rivalry’ Synchs Lead to Big Gains for Feist, Wolf Parade, Wet Leg & More Indie Favorites
Billboard Canada
The Fans Raising the Stakes in ‘Heated Rivalry’ on TikTok
Type Set Brooklyn
Straight Boys React To “Heated Rivalry” And Fall Hard For Ilya And Shane
DNA

Spread Score

How it works
Reach76Contagion35Breadth40Velocity25Longevity3947

Numbers

Seed to milestone
5 weeks
Nov 23 ’25 to Dec 26 ’25
Platforms
5
Started on Open web
Origin
Mixed
Entertainment

Mechanics

  • Response chainPrimary
  • Press loop

How it spread

Trace the origin

Heated Rivalry premiered at a Montreal festival, then streamed from November 28, 2025. Viewers posted reactions and fan edits. Meltwater recorded rising mentions on episode release days.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesOct ’25NovDecJan ’26FebAprJulOctMilestoneimage+nationStarts · Nov 23 ’25CraveOct 9 ’25CraveNov 20 ’25YuriMercenNov 28 ’25PinkNewsNov 28 ’25YouTubeTikTokOpen webXPress
YouTubeTikTokOpen webXPress

Timeline (16)

  1. October 2025

    Crave precursor · Oct 9 ’25

    Crave released the trailer and announced a two-episode premiere on November 28.[1]

  2. November 2025

    Crave precursor · Nov 20 ’25

    Crave promoted the series with cast videos and duets responding to BookTok creators.[2]

    Week-to-Week: TikToks take Gay Hockey Romance Transnational
  3. image+nation seed · Nov 23 ’25

    The first episode had its world premiere at the image+nation festival in Montreal.[3]

    Image+Nation Festival Film LGBT2SQUEER Montréal Captivates and Innovates - November 20-30, 2025 - High On Films
  1. platform jump · Nov 28 ’25

  2. platform jump · Nov 28 ’25

Join free to see why it worked and the other 13 events. Free, on every case.

or continue with Google

Spread the same way

Series · Open web · 202060

Bridgerton (season 1)

Netflix / Shondaland

Netflix reported 82 million households as Bridgerton spread into fan songs and book sales.

82M households sampled the show

1 / 8

  • Bridgerton (season 1)
  • The Last of Us (series)
  • The Pitt
  • Dandadan’s anime adaptation breaks out worldwide
  • WandaVision
  • Love Island USA season 7
  • Helluva Boss
  • Friendly Rivalry

Do this

  1. 1Give an audience material it can interpret and share.
  2. 2

Every number (2)

  • Approximate premiere day mentions in meltwater analysis“19,000 mentions and 3.6 million engagement actions”
    19K[4]

Press (2 outlets)

  1. Dec 10, 202517 days inBillboard Canada · Heated Rivalry synchs lead to streaming gains

You’ve seen 1 of 2 steps, 1 of 2 numbers and 1 of 2 outlets. Pro opens the rest, with all 15 sources.

Join freeGo Pro · from $13/mo

Open the rest of this case

  • 2steps to copy, the playbook
  • 2sourced numbers
  • 2outlets that covered it
  • 15sources, each linked

The same on every case, with alerts and decks.

$156a year

$13 a month, paid yearly.

14-day full refundAll plans

Origin
Mixed
Sector
Entertainment
Region
CA
Reported figure
—
Evidence
Grade A