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Library/Series/WandaVision
Grade A20 sourcesHIS-01387

WandaVision

Series · 2021 · Viral

62Editable slideCertificate

WandaVision's finale week drew 924 million U.S. TV viewing minutes in Nielsen's rankings.

Trailer · Marvel Entertainment on YouTube

Leland Philpot

@lelandphilpot · Feb 21, 2021

AGATHA ALL ALONG TRAP/HIPHOP REMIX by Leland Philpot 😏 YOU HEARD IT HERE FIRST! #BabelScatter #WandaVision #Comics #Anime

16.7K501
Post · @lelandphilpot on X
Clip · New Rockstars on YouTube
Clip · MarvelMusicVEVO on YouTube
WandaVision Disney+ key art
Marvel Studios / Disney+
Wanda and Vision in black and white, WandaVision trailer
Marvel Entertainment on YouTube
WandaVision art splitting Wanda and Vision in glitches
Disney UK
Wanda and Vision on a black-and-white sitcom set
Variety
Kathryn Hahn as Agnes in a kitchen
Variety
Kathryn Hahn as Agatha Harkness in WandaVision
Billboard
Vision and Wanda in a 1980s-style living room
CNN
Elizabeth Olsen as Wanda Maximoff
Variety
Kathryn Hahn in the Agatha All Along video
MarvelMusicVEVO on YouTube
A WandaVision billboard on a Los Angeles building
Deadline

Spread Score

How it works
Reach85Contagion45Breadth80Velocity45Longevity2962

Numbers

Campaign impressions reported at launch; paid and earned
2.14B
As of Jan 15, 2021 · Self-reported · Deadline
Observed peak date
Week of Jan 21, 2021
Jan 15 ’21 to Week of Jan 21, 2021
Platforms
7
Started on Open web
Origin
Mixed
Entertainment

Mechanics

  • Mystery & lorePrimary
  • Response chain
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Disney+ released WandaVision weekly. Fan theories spread on YouTube and TikTok; a reveal song reached Billboard. Nielsen reported a release-run high of 924 million U.S. TV minutes in the finale week.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia viewsSep ’20NovJan ’21FebMarAprJulOctApr ’22SepObserved peakTVOpen webPressXAudioTikTokRetail
TVOpen webPressXAudioTikTokRetail

13 more events on this chart

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Timeline (16)

  1. September 2020

    Marvel Studios precursor · Sep 20 ’20

    Marvel debuted the first WandaVision trailer during the Emmys.[1]

    Open the first post ↗

  2. November 2020

    Disney+ precursor · Nov 12 ’20

    Disney announced the January premiere date with a moving poster.[2]

    WandaVision art splitting Wanda and Vision in glitches

  3. January 2021

    Marvel Studios / Disney+ seed · Jan 15 ’21

    Disney+ released WandaVision's first two episodes.[3][2][4][5]

    WandaVision Disney+ key art

  1. press · Jan 15 ’21

  2. commercial · Week of Jan 17, 2021

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Campaign impressions reported at launch; paid and earned
2.14B
As of Jan 15, 2021 · Self-reported · Deadline
Evidence
Grade A

Spread the same way

Series · Open web · 201766

13 Reasons Why

Netflix

The Netflix series drew more than 11 million tweets within a month of release.

42.2K sold

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New cases, every week

How the next thing spread, the week it does.