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Library/Film/Wuthering Heights teaser
Grade B7 sourcesHIS-01834

Wuthering Heights teaser

Film · 2025

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The film opened to $32.8 million domestically after a widely debated teaser.

Original · Warner Bros. Pictures
Too sexy or erotic? Why everyone is so shocked about the ‘Wuthering Heights’ trailer
Euronews
"Wuthering Heights" | Official Teaser
Warner Bros. on YouTube
Margot Robbie spacing out in Wuthering Heights
CinemaBlend
Everyone hates the new Wuthering Heights trailer, and here’s why | The Spinoff
The Spinoff
Emerald Fennell’s ‘Wuthering Heights’ Billboard Lights Up L.A.
Los Angeles Magazine

Spread Score

How it works
Reach72Contagion35Breadth10Velocity1Longevity2635

Numbers

Peak proxy date
Week of Sep 5, 2025
Sep 3 ’25 to Week of Sep 5, 2025
Platforms
4
Started on YouTube
Origin
Mixed
Entertainment

Mechanics

  • ControversyPrimary
  • Press loop

How it spread

Trace the origin

Warner Bros. released a teaser using a Charli xcx track. Viewers debated its casting and sexual imagery, and press outlets covered the reactions.

Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.

Google searchesAug ’25SepOctNovDecFeb ’26Peak proxyWarner Bros.Starts · Sep 3 ’25The GuardianSep 3 ’25X usersSep 3 ’25The NumbersFeb 15 ’26YouTubePressXBox office
YouTubePressXBox office

Timeline (8)

  1. September 2025

    Warner Bros. seed · Sep 3 ’25

    Warner Bros. released the teaser with Charli xcx’s Everything is romantic.[1]

    "Wuthering Heights" | Official Teaser
    Open the first post ↗
  2. The Guardian press · Sep 3 ’25

    The Guardian covered the first teaser and billboards in UK and US cities.[1]

  3. X users platform jump · Sep 3 ’25

    X users criticized the casting and the adaptation after the teaser.[2]

  1. peak proxy · Week of Sep 5, 2025

  2. backlash · Sep 6 ’25

Join free to see why it worked and the other 5 events. Free, on every case.

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Spread the same way

Film · YouTube · 202151

Mortal Kombat red-band trailer

Warner Bros. Pictures / New Line Cinema

The restricted Mortal Kombat trailer was reported to reach 116 million first-week views.

116M first-week trailer views

1 / 8

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Do this

  1. 1Adaptations can invite detailed comparisons with their source.
  2. 2

Every number (1)

  • Film domestic opening weekend, context“Opening Weekend: $32,801,647”
    $32.8M[6]

Press (2 outlets)

  1. Sep 3, 2025same dayThe Guardian · Wuthering Heights: first trailer for Emerald Fennell’s erotic adaptation

You’ve seen 1 of 2 steps and 1 of 2 outlets. Pro opens the rest, with all 7 sources.

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Open the rest of this case

  • 2steps to copy, the playbook
  • 1sourced numbers
  • 2outlets that covered it
  • 7sources, each linked

The same on every case, with alerts and decks.

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Origin
Mixed
Sector
Entertainment
Region
Global
Reported figure
—
Evidence
Grade B