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Library/Film/Cats Trailer
Grade B34 sourcesHIS-00082

Cats Trailer

Film · 2019 · Notable

48Editable slideCertificate

The Cats trailer made Cats a worldwide Twitter trend with over 300,000 tweets.

Trailer · Universal Pictures on YouTube
CATS - Official Trailer [HD]
Universal Pictures on YouTube
Cats Movie
Variety
Universal Notifies Theaters 'Cats' Is Being Updated With "Improved
The Hollywood Reporter
Cats to lose $71M
Deadline
SDCC 2019: Cats trailer reaction (aka The Most Important Discussion Ever)
SYFY WIRE

Spread Score

How it works
Reach73Contagion35Breadth70Velocity2Longevity3348

Numbers

Producer-reported trailer audience, platforms unspecified
100M
As of Dec 12, 2019 · Self-reported · Variety
Seed to peak
1 day
Jul 18 ’19 to Jul 19 ’19
Platforms
6
Started on X
Origin
Mixed
Entertainment

Mechanics

  • ControversyPrimary
  • Response chain
  • Remixable template
  • Low-effort copy
  • Platform jump
  • Press loop

How it spread

Trace the origin

Universal released the trailer, and CGI-cat reactions became a worldwide Twitter trend. Horror-score edits and pet-reaction videos followed. Producers defended the attention, but the parent film opened to $6.62 million domestically.

Google searchesJul ’19AugOctDecJan ’20FebMarAprPeakYouTubeXPressOpen webTVBox office
YouTubeXPressOpen webTVBox office

14 more events on this chart

Join free to see them

Timeline (17)

  1. July 2019

    Universal Pictures precursor · Jul 17 ’19

    Universal Pictures released a behind-the-scenes preview featuring the cast and digital fur technology.[1]

    Open the first post ↗
  2. Universal Pictures precursor · Jul 18 ’19

    Universal Pictures released the first Cats trailer, which Taylor Swift promoted that day.[2][3][4]

    CATS - Official Trailer [HD]
  3. Kristy Puchko seed · Jul 18 ’19

    Kristy Puchko posted a reaction to the trailer's digital fur technology, which TheWrap later embedded.[3][5]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 24 sources · Score 45
Origin
Mixed
Sector
Entertainment
Region
Global
Producer-reported trailer audience, platforms unspecified
100M
As of Dec 12, 2019 · Self-reported · Variety
Evidence
Grade B

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9.3B impressions

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Believe in something, even if it means sacrificing everything. #JustDoIt

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きゅうりにびっくりする猫その2

New cases, every week

How the next thing spread, the week it does.

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Google searchesJul ’19AugOctDecJan ’20FebMarAprPeakYouTubeXPressOpen webTVBox office
YouTubeXPressOpen webTVBox office

14 more events on this chart

Join free to see them
  1. July 2019

    Universal Pictures precursor · Jul 17 ’19

    Universal Pictures released a behind-the-scenes preview featuring the cast and digital fur technology.[1]

    Open the first post ↗
  2. Universal Pictures precursor · Jul 18 ’19

    Universal Pictures released the first Cats trailer, which Taylor Swift promoted that day.[2][3][4]

    CATS - Official Trailer [HD]
  3. Kristy Puchko seed · Jul 18 ’19

    Kristy Puchko posted a reaction to the trailer's digital fur technology, which TheWrap later embedded.[3][5]

  1. press · Jul 18 ’19

  2. backlash · Jul 18 ’19

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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