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Library/Meme & format/Just looking like a wow
Grade C11 sourcesHIS-01877

Just looking like a wow

Meme & format · 2023

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Deepika Padukone’s reel using a Delhi seller’s phrase reached 196 million views.

Original · Jasmeen Kaur
All you need to know about 'Just looking like a wow'
The Current
Jasmeen kaur on Instagram
Jasmeen kaur on Instagram
Indian aunties finally have their time in the ‘laddoo peela’ sun. They’re 'looking like a wow'
ThePrint
Google Year in Search 2023: 'Bhupendra Jogi', 'So Beautiful So Elegant', 'Elvish Bhai', 'Moye Moye' among top searched memes - BusinessToday
Business Today
An photo collage and illustration with the outlines of open mouths, speaking into speech bubbles the phrase "Looking like a Wow."
Rest of World
Year Ender 2023: NMACC launch to Vicky Kaushal's Obsessed video-watch 10 viral Instagram videos
Asianet Newsable

Spread Score

How it works
Reach75Contagion60Breadth50Velocity12Longevity1148

Numbers

Deepika Padukone reel on Instagram only, lower bound
196M
As of Nov 10, 2023 · Instagram · Telangana Today
Peak proxy date
Week of Oct 29, 2023
Oct 9 ’23 to Week of Oct 29, 2023
Platforms
4
Started on Instagram
Origin
Seeded
Fashion & accessories

Mechanics

  • Sound or audio memePrimary
  • Catchphrase
  • Platform jump
  • Press loop
  • Maker origin

How it spread

Trace the origin

Kaur’s Instagram sales reel became a reusable phrase. Mukhate remixed it, celebrities used it, and TikTok users made clips.

Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.

Wikipedia viewsOct ’23NovDecJan ’24MaySepFeb ’25JunOctPeak proxyJasmeen KaurStarts · Oct 9 ’23Peak proxyWeek of Oct 29, 2023TikTok usersBy end of Oct 2023ABCD Dance FactoryNov 10 ’23InstagramPressTikTokOpen web
InstagramPressTikTokOpen web

Timeline (12)

  1. October 2023

    Jasmeen Kaur seed · Oct 9 ’23

    Kaur posted a reel describing a salwar suit as “so beautiful, so elegant” and “just looking like a wow”.[1][2]

    Indian aunties finally have their time in the ‘laddoo peela’ sun. They’re 'looking like a wow'
    Open the first post ↗

  2. Yashraj Mukhate platform jump · Oct 29 ’23

    By October 29, Mukhate had remixed Kaur’s sales pitch into a song.[3]

  3. Deepika Padukone platform jump · Oct 29 ’23

    By October 29, Padukone had used the phrase in an Instagram reel.[3]

  1. peak proxy · Week of Oct 29, 2023

  2. platform jump · By end of Oct 2023

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Spread the same way

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Do this

  1. 1Give an expressive phrase room to travel across contexts.
  2. 2

Every number (1)

  • Deepika Padukone reel on Instagram only, lower bound“196 million views”
    196M[9]

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Open the rest of this case

  • 2steps to copy, the playbook
  • 1sourced numbers
  • 11sources, each linked

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Origin
Seeded
Sector
Fashion & accessories
Region
IN
Deepika Padukone reel on Instagram only, lower bound
196M
As of Nov 10, 2023 · Instagram · Telangana Today
Evidence
Grade C