Sex/Life sparks a TikTok reaction challenge
Series · 2021
Netflix said 20 million users rewound a scene that sparked TikTok reactions.
Aliza Mann
@AlizaMannAuthor · Jun 26, 2021
Watching the new show Sex Life episode 3 location 20:00 and wondering if Netflix tracks how many times we rewind and watch again because… I’m on 4 times. 🥴🥴 h
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How it worksNumbers
- Seed to peak proxy
- 10 days
- Jun 25 ’21 to Jul 5 ’21
- Platforms
- 4
- Started on Open web
- Origin
- Seeded
- Entertainment
How it spread
Trace the originAfter Sex/Life premiered, viewers reacted to its shower scene on Twitter and TikTok. The timestamp became a challenge, and Netflix later reported 20 million users rewound the scene.
Proxy date; not a directly measured attention peak.
Timeline (9)
June 2021
Aliza Mann platform jump · Jun 26 ’21
Mann posted that she had rewound the episode 3 scene four times.[2]
July 2021
TikTok viewers platform jump · Jul 2 ’21
By July 2, viewers had filmed reactions to the shower scene on TikTok.[1]
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Every number (4)
- Netflix users who rewound the scene at least once“20 million users replayed the notorious NSFW scene in Sex/Life at least once”20M[7]
Press (5 outlets)
- Jul 2, 20217 days in
RTVE · El desnudo integral que ha hecho viral a la serie Sexo/Vida
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