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Library/Series/It's Okay to Not Be Okay
Grade A11 sourcesHIS-02002

It's Okay to Not Be Okay

Series · 2020

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The Korean drama spent 103 days in Netflix Philippines’ Top 10 in 2020.

"It's Okay To Not Be Okay" Ratings Soar To All-Time High Ahead Of Finale | Soompi
Soompi
It's Okay to Not Be Okay: poster
Wikipedia (non-free, fair use)
TheTrunk_Unit_103_-09464-re
TIME
Its Okay To Not Be Okay Season Netflix K Drama
What's on Netflix
New K-Drama "It's Okay To Not Be Okay" Faces Significant Criticism For Being "Sexually Harassing"
Koreaboo
"It's Okay To Not Be Okay" Continues To Rise In Ratings + "Backstreet Rookie" And "Once Again" See Slight Declines | Soompi
Soompi
Popular tvN drama series “It’s Okay to Not Be Okay” has been slapped with a warning by the Korea Communications Standards Commission for sexually suggestive and inappropriate scenes.
The Jakarta Post

Spread Score

How it works
Reach65ContagionNo data yetBreadth40Velocity36Longevity5952

Numbers

Seed to peak proxy
7 weeks
Jun 20 ’20 to Aug 9 ’20
Platforms
3
Started on TV
Origin
Seeded
Entertainment

Mechanics

  • Platform jumpPrimary
  • Controversy

How it spread

Trace the origin

The drama debuted on tvN and Netflix in June 2020. Netflix reported 103 Top 10 days in the Philippines that year.

Proxy date; not a directly measured attention peak.

Wikipedia viewsMar ’20JunAugSepNovMar ’21NovOct ’22Sep ’23Aug ’24Apr ’25Peak proxytvNStarts · Jun 20 ’20KoreabooJun 29 ’20NetflixDec 10 ’20TVPressOpen web
TVPressOpen web

Timeline (9)

  1. June 2020

    tvN seed · Jun 20 ’20

    The Korean drama premiered on tvN, with episodes also available on Netflix.[1][2]

    Its Okay To Not Be Okay Season Netflix K Drama
    Open the first post ↗

  2. Koreaboo backlash · Jun 29 ’20

    Koreaboo reported criticism of scenes involving sexual harassment.[3]

    New K-Drama "It's Okay To Not Be Okay" Faces Significant Criticism For Being "Sexually Harassing"

  3. July 2020

    Nielsen Korea commercial · Jul 25 ’20

    The July 25 broadcast received a 5.7% nationwide average rating.[4]

    "It's Okay To Not Be Okay" Continues To Rise In Ratings + "Backstreet Rookie" And "Once Again" See Slight Declines | Soompi

  1. peak proxy · Aug 9 ’20

  2. commercial · Aug 20 ’20

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Spread the same way

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Do this

  1. 1Use distribution partners to reach audiences in other markets.
  2. 2

Every number (4)

  • Netflix Philippines Top 10 days in 2020“staying in the Top 10 for 103 days”
    103 days[8]

Press (1 outlet)

  1. Feb 14, 20251700 days inTIME · The 15 Best Romantic K-Dramas on Netflix

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Open the rest of this case

  • 2steps to copy, the playbook
  • 4sourced numbers
  • 1outlet that covered it
  • 11sources, each linked

The same on every case, with alerts and decks.

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Origin
Seeded
Sector
Entertainment
Region
KR
Reported figure
—
Evidence
Grade A