Grade A14 sourcesHIS-02088
Think About Things
Music · 2020
Iceland’s Eurovision entry inspired 53,000 homemade TikTok videos.
Spread Score
How it worksNumbers
- Reported YouTube views of the song, lower bound
- 8.1M
- As of May 22, 2020 · YouTube · Evening Standard
- Seed to milestone
- 3 months
- Feb 14 ’20 to May 22 ’20
- Platforms
- 6
- Started on YouTube
- Origin
- Seeded
- Entertainment
How it spread
Trace the originDaði Freyr released a music video before winning Iceland’s Eurovision selection. Celebrity shares preceded cancellation; quarantine dance videos followed, and the song reached number 3 in Ireland.
Documented milestone; not a measured attention peak.
Timeline (16)
January 2020
Daði Freyr precursor · Jan 10 ’20
The Icelandic version, Gagnamagnið, was released.[1]
February 2020
Russell Crowe platform jump · Feb 19 ’20
ARD reported that Russell Crowe had shared the video on Twitter.[3]
Join free to see why it worked and the other 13 events. Free, on every case.
Spread the same way
Do this
- 1Give audiences a repeatable action that fits the medium.
Every number (8)
- TikTok homemade videos“TikTok (53,000 homemade videos)”53K[10]
Press (6 outlets)
- Feb 19, 20205 days inARD Eurovision · Song aus Islands ESC-Vorentscheid geht viral
You’ve seen 1 of 2 steps, 1 of 8 numbers and 1 of 6 outlets. Pro opens the rest, with all 14 sources.