LibraryNowPlayMechanicsMCP

Kinds

Campaign398Product123Food & drink30App & software63Film87Series93Music73Game140Book56Creator moment68Meme & format128Trend & aesthetic45Activity61Moment130
PricingPrivacyTermsRefundsPress
Library/Music/ROSÉ & Bruno Mars “APT.”
Grade A21 sourcesHIS-01518

ROSÉ & Bruno Mars “APT.”

Music · 2024 · Viral

72Editable slideCertificate

A Korean drinking-game chant became a global hit with 224.5 million first-week streams.

Original · ROSÉ and Bruno Mars
Clip · ROSÉ on YouTube
ROSÉ & Bruno Mars “APT.”: cover art
Official Charts Company
ROSÉ & Bruno Mars - APT. (Official Music Video)
ROSÉ on YouTube
ROSÉ & Bruno Mars - APT. (live from 2024 MAMA AWARDS)
ROSÉ on YouTube
More records for BLACKPINK's Rosé after infectious bop "APT." sparks viral TikTok craze
Guinness World Records
Rosé and Bruno Mars
Billboard

Spread Score

How it works
Reach78Contagion45Breadth80Velocity63Longevity9572

Numbers

First-week global streams; lower bound within first 90 days
224.5M
As of Oct 24, 2024 · Audio · Billboard / Luminate
Observed peak date
Week of Oct 24, 2024
Oct 18 ’24 to Week of Oct 24, 2024
Platforms
6
Started on YouTube
Origin
Mixed
Entertainment

Mechanics

  • Sound or audio memePrimary
  • Challenge
  • Platform jump
  • Press loop

How it spread

Trace the origin

ROSÉ and Bruno Mars released a drinking-game song and video. Fans copied its dance, explained the game and made parodies as a contracted Shorts campaign ran. It led Billboard’s global charts and later IFPI’s year-end singles ranking.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesSep ’24NovDecFeb ’25AprJulOctFeb ’26JunOctObserved peakInstagramYouTubeTikTokAudioPressTV
InstagramYouTubeTikTokAudioPressTV

13 more events on this chart

Join free to see them

Timeline (16)

  1. October 2024

    ROSÉ and Bruno Mars precursor · Oct 17 ’24

    The pair announced APT. with its cover artwork and an October 18 release date.[1]

    Rosé and Bruno Mars
    Open the first post ↗
  2. ROSÉ and Bruno Mars seed · Oct 18 ’24

    The pair released APT. and its music video, built around the Korean apartment-game chant.[2][3]

    ROSÉ & Bruno Mars - APT. (Official Music Video)
  3. TikTok participants platform jump · Oct 21 ’24

    Korea JoongAng Daily reported over 100,000 #apt videos, including dances and drinking-game tutorials.[4]

  1. observed peak · Week of Oct 24, 2024

  2. commercial · Oct 28 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 11 sourced numbers and 21 sources. Start with a free account.

Join freeGo Pro
Origin
Mixed
Sector
Entertainment
Region
Global
First-week global streams; lower bound within first 90 days
224.5M
As of Oct 24, 2024 · Audio · Billboard / Luminate
Evidence
Grade A

Spread the same way

Music · YouTube · 201667

Baby Shark Dance

Pinkfong (SmartStudy, now The Pinkfong Company)

Pinkfong reported 17.2 billion views for YouTube's most watched video.

17.2B views

1 / 8

  • Baby Shark Dance
  • Fancy Like
  • Drake In My Feelings
  • drivers license
  • Golden by HUNTR/X
  • Gnarly — KATSEYE
  • Jiggle Jiggle
  • Squid Game (season 1)

New cases, every week

How the next thing spread, the week it does.