The Weeknd's Super Bowl mirror maze meme
Meme & format · 2021
A halftime meme followed a show that boosted US catalog sales to 36,500.
John 🩵
@lunchboxfiend · Feb 8, 2021
me to my friends on snapchat #PepsiHalftime
Conor Ryan
@ConorRyan_93 · Feb 8, 2021
me trying to follow the hostess to my table at the Cheesecake Factory https://t.co/mhB6LKCIiF
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How it worksNumbers
- Seed to peak proxy
- same day
- Feb 8 ’21 to Feb 8 ’21
- Platforms
- 3
- Started on X
- Origin
- Organic
- Entertainment
Mechanics
How it spread
Trace the originThe Weeknd sang in a mirror maze during the Super Bowl halftime show. Viewers turned images and clips into reaction memes, which news outlets collected the following day.
Proxy date; not a directly measured attention peak.
Timeline (11)
November 2020
Time precursor · Nov 12 ’20
Pepsi, the NFL and Roc Nation announced The Weeknd would headline the halftime show.[1]
February 2021
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Spread the same way
Do this
- 1Look for moments audiences can caption with their own situations.
Every number (5)
- Catalog song and album sales on Super Bowl Sunday“sold 36,500 copies”36.5K[9]
Press (5 outlets)
- Nov 12, 202088 days before
Time · The Weeknd To Play Super Bowl LV Halftime Show
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