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Library/Meme & format/Entanglement
Grade B23 sourcesHIS-00148

Entanglement

Meme & format · 2020 · Niche

32Editable slideCertificate

A celebrity conversation became reaction memes, remixes and a No. 44 UK indie single.

Jasmine

@JasmineLWatkins · Jul 10, 2020

Jada got Will looking like he back in The Pursuit of Happyness

26.4K172
Original · Jasmine Watkins
Clip · Will Smith on YouTube
39M views · 622K reactions | Jada and Will address the recent headlines and share their journey of finding peace through pain. | Red Table Talk
Red Table Talk
Jada Pinkett Smith Will Smith Red Table Talk Facebook record
Variety
Jada Pinkett Smith Will Smith
Variety
Entanglements by August Alsina & Rick Ross on Apple Music
Apple Music
I’m crying again...
Will Smith on YouTube

Spread Score

How it works
Reach32Contagion35Breadth30Velocity51Longevity1432

Numbers

Peak date
Week of Jul 16, 2020
Jul 10 ’20 to Week of Jul 16, 2020
Platforms
7
Started on X
Origin
Organic
Entertainment

Mechanics

  • Remixable templatePrimary
  • Catchphrase
  • Response chain
  • Platform jump
  • Press loop
  • Newsjacking

How it spread

Trace the origin

Viewers captioned Will Smith’s expression and remixed Jada’s word entanglement after Red Table Talk. The jokes crossed Twitter, Instagram and YouTube. August Alsina released a tie-in single that reached No. 44 on the UK independent chart.

Dates use the stated precision; chart positions are date anchors.

Google searchesJul ’20AugSepOctNovDecPeakXFacebookPressYouTubeOpen webInstagramAudio
XFacebookPressYouTubeOpen webInstagramAudio

12 more events on this chart

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Timeline (15)

  1. July 2020

    Jada Pinkett Smith precursor · Jul 2 ’20

    Jada Pinkett Smith announced that she would bring herself to the Red Table.[1]

    Jada Pinkett Smith Will Smith Red Table Talk Facebook record
    Open the first post ↗

  2. Red Table Talk precursor · Jul 10 ’20

    Red Table Talk released the conversation in which Jada described her relationship as an entanglement.[1][2]

    39M views · 622K reactions | Jada and Will address the recent headlines and share their journey of finding peace through pain. | Red Table Talk

  3. Jasmine Watkins (@JasmineLWatkins) seed · Jul 10 ’20

    Jasmine Watkins compared Will Smith’s expression to his character in The Pursuit of Happyness.[3][4]

    Jada Pinkett Smith Will Smith
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 event · Added 1 source
  2. 2026-10-12Added: 14 events, 22 sources · Score 32
Origin
Organic
Sector
Entertainment
Region
Global
Reported figure
—
Evidence
Grade B

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How the next thing spread, the week it does.

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Google searchesJul ’20AugSepOctNovDecPeakXFacebookPressYouTubeOpen webInstagramAudio
XFacebookPressYouTubeOpen webInstagramAudio

12 more events on this chart

Join free to see them

  1. July 2020

    Jada Pinkett Smith precursor · Jul 2 ’20

    Jada Pinkett Smith announced that she would bring herself to the Red Table.[1]

    Jada Pinkett Smith Will Smith Red Table Talk Facebook record
    Open the first post ↗

  2. Red Table Talk precursor · Jul 10 ’20

    Red Table Talk released the conversation in which Jada described her relationship as an entanglement.[1][2]

    39M views · 622K reactions | Jada and Will address the recent headlines and share their journey of finding peace through pain. | Red Table Talk

  3. Jasmine Watkins (@JasmineLWatkins) seed · Jul 10 ’20

    Jasmine Watkins compared Will Smith’s expression to his character in The Pursuit of Happyness.[3][4]

    Jada Pinkett Smith Will Smith

  1. press · Jul 10 ’20

  2. platform jump · Jul 10 ’20

Join free to see the other 12 events and the full chart. Free, on every case.

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Why it worked

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