Viral apps: Underdog

6 viral apps: Underdog, traced from the first post to the peak with sources. 33% started on App stores. Median 259 days from first post to peak.

Cases
6
Median Spread Score
46
Most started on
App stores33%
First post to peak
259 days

By mechanic

All69Controversy37Shareable output35Maker origin19Pairing15Dupe economy14Newsjacking7Scarcity drop7Underdog6Visible in use6Identity badge6

DeepSeek AI Assistant

58
Official DeepSeek app screenshot from its app announcement.

23M downloads a month

Midjourney

51
Théâtre D’opéra Spatial, generated with Midjourney and entered by Jason Allen; Commons marks it public domain.

$200M revenue

Lovable

46
Current Lovable dashboard with the prompt field and project cards, from the official documentation

$600M revenue

Countdown App

40
Official current App Store screenshot showing Countdown App’s death timer.

Peaked at #1

MXit’s early South African mobile community

30

Turbo (TURBO)

30
Turbo Token — RHETT MANKIND

More collections

Underdog in every industry