Viral apps: Dupe economy

Cases
12
Median Spread Score
44
Most started on
App stores50%
First post to peak
22 days

By mechanic

All56Shareable output33Controversy26Maker origin14Dupe economy12Pairing12Newsjacking6

ChatGPT

73
Current official ChatGPT iOS screenshot from OpenAI’s Apple App Store listing.

100M users

DeepSeek AI Assistant

58
Official DeepSeek app screenshot from its app announcement.

23M downloads a month

EPIK AI Yearbook

53
How I wish this was my college yearbook creative photos 😅 #photodumps #yearbookAIphotos #AI #epikapp #yearbooktrend #fyp #viral

Peaked at #1

Locket Widget

52
Official Locket graphic showing friends’ photos inside the home-screen widget

10M downloads a month

BeReal

50
Current official App Store screenshot showing BeReal’s paired front-and-back camera photo.

20M users

Lensa Magic Avatars

44
We've launched something really cool! 🚀 Now you can generate mind-blowing personal avatars with Stable diffusion + Dream booth in a few taps in our app Lensa. It also costs just $2.99 per pack!😃…

$29.3M revenue

Instafest

40
Official screenshot of Instafest’s later iPhone app and its festival-poster interface.

6M users

Polly

38
Second Polly app screenshot supplied in its Product Hunt gallery

20M users

Gas app

36
Gas: The social app for teens designed to spread positivity | Fox Business Video

$11M revenue

Friend.tech

24
1/3 We've been taking a look at some numbers to see how key holders are using friendtech. Let's start with active users: about 20k key holders check rooms to read messages every day

$7.2M revenue

Pepe (PEPE)

16
Today. $PEPE #MMGA

Peaked at #3

The Million Dollar Homepage

10
The Million Dollar Homepage’s completed advertising-pixel grid. Completed campaign grid retained on the original website; later state, not the launch-day grid.

$1M revenue

More collections

Dupe economy in every industry