Viral apps: Scarcity drop

6 viral apps: Scarcity drop, traced from the first post to the peak with sources. 67% started on Open web. Median 286 days from first post to peak.

Cases
6
Median Spread Score
38
Most started on
Open web67%
First post to peak
286 days

By mechanic

All61Shareable output33Controversy30Maker origin15Dupe economy14Pairing14Newsjacking7Scarcity drop6Identity badge6

Clubhouse

55
Andreessen Horowitz Wins VC Sweepstakes To Back Clubhouse, Voice App Still In Beta, At $100 Million Valuation

9.6M downloads a month

Shuffles

40
Official Shuffles screenshot showing animated collage examples and image cutouts.

500K downloads a month

Bored Ape Yacht Club

38
The Bored Ape Yacht Club #NFT Pre-Sale is now LIVE! Gas is cheap. Come ape with us. ☠️🐵⛵️ (Update your cache if it doesn't show up for you.)

$2M revenue

Arc Browser

35
Goodbye, waitlist. Hello, Arc 1.0. Download now: 🔗 in bio

250K impressions

Gmail invite-only launch

29
Gmail's expanded conversation view in April 2004, posted by its interface designer Kevin Fox.

The Million Dollar Homepage

10
The Million Dollar Homepage’s completed advertising-pixel grid. Completed campaign grid retained on the original website; later state, not the launch-day grid.

$1M revenue

More collections

Scarcity drop in every industry