Viral creator moments: Identity badge

6 viral creator moments: Identity badge, traced from the first post to the peak with sources. 33% started on X. Median 7 days from first post to peak.

Cases
6
Median Spread Score
39
Most started on
X33%
First post to peak
7 days

By mechanic

All76Controversy34Response chain32Maker origin14Underdog12Creator relay12Visible in use10Newsjacking9Pairing8Transgression8Real-world spectacle7Sell-out loop7Catchphrase6Identity badge6

Noah Centineo’s internet-boyfriend breakout

62
“ girl come on you know i already got it “ PETE KAVINSKY FROM TO ALL THE BOYS IVE LOVED BEFORE WILL BE THE DEATH OF ME

Peaked at #5

Angel Reese

48
Angel Reese gestures toward Caitlin Clark in the 2023 NCAA final

Peaked at #1

Call Her Daddy

39
Call Her Daddy cover art as a Spotify podcast

Peaked at #2

Change your profile picture to Clippy

39
Clippy the paperclip is taking over profile pics across the internet in protest of big tech

2.3M views

Twitch Plays Pokémon

37
Twitch Plays Pokémon

1.2M users

Lyas’s La Watch Party

28
TikTok video by @ly.as0

34M impressions

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