Viral creator moments: Catchphrase

6 viral creator moments: Catchphrase, traced from the first post to the peak with sources. 50% started on TikTok. Median 31 days from first post to peak.

Cases
6
Median Spread Score
46
Most started on
TikTok50%
First post to peak
31 days

By mechanic

All68Response chain32Controversy30Maker origin14Underdog11Creator relay11Visible in use10Newsjacking9Transgression8Sell-out loop7Real-world spectacle6Catchphrase6Pairing6

Corn Kid

65
The CEO of Corn | Recess Therapy #cornboy

46.6B impressions

Very demure, very mindful

58
TikTok video by @joolieannieOpen

35M views

Bones or No Bones

46
he had them just last night!! #pug #seniordog #boneless #humor #foryou

130K views

Carly Joy’s Eos shaving tutorial

43
Reply to @_notbrooke_

700M impressions

Leeroy Jenkins

38
Leeroy Jenkins First Take/Dry Run (NEW)

The Game Awards Flute Guy

28
The real MVP of the #TheGameAwards was flute guy

1M impressions

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