Viral games: Newsjacking

Cases
9
Median Spread Score
34
Most started on
Open web44%
First post to peak
4 days

By mechanic

All115Press loop78Underdog38Controversy34Maker origin22Shareable output22Creator relay20Pairing18Dupe economy16Daily ritual16Mystery & lore10Newsjacking9Response chain8Scarcity drop6Revival6

Taylordle

52
Holy Swift

Crab Game

49
The logo for Crab Game , an online indie video game. The two As are joined together.

Poeltl

43
Mathematically Optimizing an NBA Player Guessing Game - The Spax

Worldle

43
Okay, Wordle is fun, but what about WorLdle? 🌍 Everyday, guess a new country! :D Worldle #3 X/6 🟩🟨⬜⬜⬜ 🟩🟩🟩🟩⬜ 🟩🟩🟩🟩⬜ 🟩🟩🟩🟩⬜ 🟩🟩🟩🟩⬜ 🟩🟩🟩🟩⬜

2M players

Lewdle

34
The most successful spin-offs are those that are a ‘unique variation’ on the format, rather than ‘carbon-copy clones’, says one professor. Photograph: Jakub Porzycki/NurPhoto via Getty Images

880K players

TapSwap

29
Official Tappy Town launch artwork showing its TapFlix building.

18M players

Heardle

28
Heardle

1M players

Waffle

24
Waffle: How James Robinson Built the Swap-Word Hit

475K players

Nerdle

14
The story of nerdle: the first popular math wordle

More collections

Newsjacking in every industry