Viral games: Scarcity drop

Cases
6
Median Spread Score
53
Most started on
Open web100%
First post to peak
22 days

By mechanic

All115Press loop78Underdog38Controversy34Maker origin22Shareable output22Creator relay20Pairing18Dupe economy16Daily ritual16Mystery & lore10Newsjacking9Response chain8Scarcity drop6Revival6

Steal a Brainrot

69
Steal a Brainrot — Story Kitchen

Black Myth: Wukong

60
Black Myth: Wukong gameplay with ray-traced lighting, supplied by NVIDIA.

$700M revenue

MiSide

53
Mita stood in front of a wardrobe in an official MiSide gameplay screenshot.

$25M revenue

DOORS

53
DOORS RELEASES

6.9K sold

Fortnite OG

49
Epic’s PlayStation launch post showing the restored island and returning gear.

Mittens

42
Official January 2023 cat-bot launch artwork, including Mittens.

9.5M views

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Scarcity drop in every industry