Apple

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Beyoncé (2013 surprise album)

45
BEYONCÉ by Beyoncé on Apple Music

1.3M sold

Apple “Get a Mac”

36
Apple “Get a Mac”

66 US TV spots aired

Apple Vision Pro in public

39
Think different. #applevisionpro

87.2M impressions

The Phantom Menace trailer

47
Episode I Teaser Trailer - Star Wars: The Phantom Menace (Episode I)

10M+ downloads, Lucasfilm says

Ballz

35
Top iPhone apps around the world: ‘Bitmoji,’ ‘Ballz,’ ‘Waze’ | Malay Mail

Peaked at #1

Serial (podcast)

42
Official Serial cover artwork from This American Life; no victim imagery.

Peaked at #1

Lazy Sunday (SNL)

50
Lazy Sunday - SNL Digital Short

5M YouTube views before removal

Clash Royale

34
The Best Games Haven't Been Made Yet

$3B revenue

SmartLess

37
SmartLess cover art: Jason Bateman, Sean Hayes and Will Arnett

Peaked at #4

AirPods memes

20
Original AirPods and charging case, Apple launch photo

150K likes on one joke

Alto's Odyssey

9
Alto's Odyssey

No. 5 in UK paid iPhone chart