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Library/Meme & format/AirPods memes
Grade B21 sourcesHIS-01357

AirPods memes

Meme & format · 2016 · Niche

20Editable slideCertificate

One AirPods wealth joke drew over 150,000 likes as owners became the punchline.

juan

@juanbuis · Sep 7, 2016

already lost them just by looking at them

250
Original · Juan Buis (@juanbuis)
Post · X
Post · X
Post · X

Article Group

@ArticleGroup · Mar 6, 2019

can someone start photoshopping air pods into famous works of art? that's my design challenge for you all

1.1K54
Post · @ArticleGroup on X

Tim Cook

@tim_cook · Mar 20, 2019

54.6K1.9K
Post · @tim_cook on X

pop

@bloodorgy · Jan 26, 2019

I made airpod earrings lmaoooo i didnt want to post this till i had better pics but whatever here it is

144.9K1.1K
Post · @bloodorgy on X
Original AirPods and charging case, Apple launch photo
Apple
AirPods mid-fall: the already-lost-them joke
@juanbuis on X
First-generation AirPods at the launch event
Maurizio Pesce
AirPods on screen at Apple's 2016 keynote
Euronews
Conan's parody of Apple's silhouette AirPods ad
TheWrap
AirPods arranged as a Christmas wreath
9to5Mac

Spread Score

How it works
Reach0ContagionNo data yetBreadth50Velocity0Longevity3720

Numbers

Peak proxy date
Week of Dec 25, 2018
Sep 7 ’16 to Week of Dec 25, 2018
Platforms
7
Started on X
Origin
Organic
Technology

Mechanics

  • Identity badgePrimary
  • Visible in use
  • Response chain
  • Platform jump
  • Press loop

How it spread

Trace the origin

Launch-day jokes portrayed AirPods as easy to lose. Wealth jokes spread around Christmas 2018. Twitter, Instagram and TikTok users remixed the earbuds, while an earrings maker sold attachments to prevent loss.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesJun ’16SepNovJul ’17May ’18NovJan ’19MarMayApr ’20Apr ’21DecPeak proxyOpen webXTVInstagramRetailTikTokPress
Open webXTVInstagramRetailTikTokPress

13 more events on this chart

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Timeline (16)

  1. September 2016

    Apple precursor · Sep 7 ’16

    Apple announced its wireless AirPods.[1]

    Open the first post ↗

  2. @juanbuis seed · Sep 7 ’16

    Juan Buis joked that he had already lost the AirPods just by looking at them.[2]

    AirPods mid-fall: the already-lost-them joke

  3. @JulienSolomita backlash · Sep 8 ’16

    Julien Solomita complained about seeing the same lost-AirPods joke repeatedly.[3]

    AirPods on screen at Apple's 2016 keynote

  1. platform jump · Sep 14 ’16

  2. commercial · Dec 13 ’16

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 12 sourced numbers and 21 sources. Start with a free account.

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Origin
Organic
Sector
Technology
Region
Global
Reported figure
—
Evidence
Grade B

Spread the same way

Meme & format · YouTube · 202252

Negroni Sbagliato With Prosecco in It

HBO Max (interview); Emma D’Arcy and Olivia Cooke

A TV interview became a cocktail meme; Instacart reported a 2.2x ingredient-order lift.

90 sold

1 / 8

  • Negroni Sbagliato With Prosecco in It
  • Negroni Sbagliato With Prosecco in It
  • Pizza Rat
  • This Tomato Is So Loewe
  • Encanto and “We Don’t Talk About Bruno”
  • Chewbacca Mom
  • Noah Centineo’s internet-boyfriend breakout
  • Money Heist (La casa de papel)

New cases, every week

How the next thing spread, the week it does.