Apple

Brand · 41 cases · 1997–2025 · American multinational technology company based in Cupertino, California

Most often

Started it

10 of 41 cases

Cashed in8Kept it going7Answered6Set it up6

Topics

Technology16Entertainment12Gaming7Media & publishing3Retail2Sports1

Where they moved it

  • Open web13
  • App stores12
  • Audio5
  • Retail4
  • Press3

Threads launch

64
Meta’s launch screenshots show the original Threads feed and a profile.

163M downloads a month

Someday

55
Pedro Pascal in Apple’s Someday film, from the agency’s ADC Awards entry.

40M views

Apple Three Minutes

58
An iPhone X-shot film about a train attendant’s brief Chinese New Year reunion with her son.

40M views

Wordle

63
Wordle #196 solved in four guesses: the green, yellow and grey gridOpen

2M players

Messi joins Inter Miami

55
Inter Miami's Bienvenido Messi signing graphic

Peaked at #1

Avatar (2009)

74
Avatar poster: a Na'vi face

$2.92B box office

Temu

54
Temu's Shop Like a Billionaire ad

51.4M users

Soulja Boy "Crank That"

65
Soulja Boy "Crank That": cover art

1.9M sold

Locket Widget

52
Official Locket graphic showing friends’ photos inside the home-screen widget

10M downloads a month

iPad launch

52
A 1st generation Apple iPad. This is the 32GB WiFi model.

7.3M sold

F1 The Movie

65
F1 The Movie poster with Brad Pitt, Damson Idris and the cast.

$634.1M box office

The Office (US) on streaming

58
Peacock series artwork for The Office

Peaked at #1

Apple Welcome Home

50
A HomePod film in which FKA twigs danced through an expanding apartment to Anderson .Paak.

Peaked at #1

BeReal

50
Current official App Store screenshot showing BeReal’s paired front-and-back camera photo.

20M users

Angry Birds

68
Angry Birds app icon with the red bird

6.5M sold

The original iPhone

48
First-generation 8GB iPhone photographed by Carl Berkeley; CC BY-SA 2.0.

6.1M sold

Getting Over It with Bennett Foddy

54
Official screenshot of Getting Over It, showing the man in a pot climbing with a hammer.

3M sold

Samsung: UnCrush

44
Creativity cannot be crushed | Samsung

61M impressions

The original iPod

53
The original iPod on a wooden table, photographed in 2022. Creative Commons Attribution 2.0.

$345M revenue

Temple Run

53
Temple Run

13M players

iOS 14 home-screen customization

46
Reply to @an.elementopqrs #ios14 #ios14update #iphonetricks #iphonehack #ios14homescreen #learnontiktok

6.2M impressions

Apple iPod silhouette ads

48
A yellow iPod silhouette billboard in San Francisco, photographed in June 2005; CC BY-SA 2.0.

$20M media spend, U2 variant

U2 “Songs of Innocence” iTunes giveaway

50
Songs Of Innocence

28K sold

Apple's first retail stores

43
Queue at the original Tysons Corner Apple Store, 2001

$1.19B revenue

Apple Think Different

43
A Think Different street advertisement photographed in 1997; CC BY-SA 4.0.

Milestone 335 days in

Lessons in Chemistry

38
Lessons in Chemistry US hardcover

8M sold

Shuffles

40
Official Shuffles screenshot showing animated collage examples and image cutouts.

500K downloads a month

Countdown App

40
Official current App Store screenshot showing Countdown App’s death timer.

Peaked at #1

Lost

49
Lost key art: the cast arranged around the LOST title

$29.5M revenue

The Lord of the Rings online trailer (2000)

40
Official Fellowship key art showing the Argonath and boats; parent-film artwork, not the Internet preview.

12M+ preview downloads