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Library/Series/SmartLess
Grade A25 sourcesHIS-01301

SmartLess

Series · 2020 · Niche

37Editable slideCertificate

SmartLess licensed early access to Amazon in a deal reported at up to $80 million.

SmartLess cover art: Jason Bateman, Sean Hayes and Will Arnett
The Hollywood Reporter
The three hosts announce SmartLess Mobile
SmartLess Mobile
Jason Bateman, Sean Hayes and Will Arnett
The Hollywood Reporter
SmartLess episode art with Bill Clinton, Joe Biden and Barack Obama
SmartLess / Apple Podcasts
The hosts on stage at a SmartLess live show
CBS News

Spread Score

How it works
Reach23Contagion45Breadth50Velocity0Longevity7237

Numbers

Observed peak date
Week of Jun 4, 2023
Jul 20 ’20 to Week of Jun 4, 2023
Platforms
4
Started on Audio
Origin
Seeded
Media & publishing

Mechanics

  • Maker originPrimary
  • Scarcity drop
  • Controversy
  • Platform jump
  • Political adoption

How it spread

Trace the origin

SmartLess launched with Dax Shepard, then licensed early access to Amazon. Its tour became a Max documentary. Wikipedia attention peaked in the week ending June 4, 2023, within the measured window.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesMay ’20AugMay ’21SepMar ’22OctMay ’23SepFeb ’24JunNovMay ’25Observed peakAudioPressOpen webTV
AudioPressOpen webTV

13 more events on this chart

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Timeline (16)

  1. July 2020

    Jason Bateman, Sean Hayes and Will Arnett precursor · Jul 7 ’20

    The hosts released a launch trailer and announced Monday episodes ahead of the first full episode.[1][2]

    Open the first post ↗

  2. The Hollywood Reporter precursor · Jul 16 ’20

    THR profiled the hosts' friendship and their plan to surprise two cohosts with each guest.[3]

    SmartLess cover art: Jason Bateman, Sean Hayes and Will Arnett

  3. Jason Bateman, Sean Hayes and Will Arnett seed · Jul 20 ’20

    The hosts released the first full episode with Dax Shepard as their surprise guest.[4]

  1. commercial · Jun 29 ’21

  2. owner response · Jul 12 ’21

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Why it worked

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Origin
Seeded
Sector
Media & publishing
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

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Ryan Coogler's vampire film Sinners grossed $371.6 million worldwide.

$371.6M box office

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New cases, every week

How the next thing spread, the week it does.