Microsoft

Brand · 13 cases · 1997–2022 · American multinational technology corporation

Most often

Carried it

4 of 13 cases

Cashed in4Answered1Covered it1Kept it going1

Topics

Gaming8Technology3Entertainment1Food & beverage1

Where they moved it

  • Open web10
  • Press1
  • Retail1
  • X1

PlayerUnknown's Battlegrounds

79
PUBG: BATTLEGROUNDS

$100M revenue

Candy Crush Saga

68
Candy Crush Saga board from the App Store screenshots

$1.33B revenue

Nuggs for Carter

60
Wendy's | #NuggsforCarter

3.2B impressions

FarmVille

64
Zynga's artwork for the original FarmVille, showing its farmer, animals and title.

83.8M players

Robert Downey Jr. Delivers a Real Bionic Arm

49
Microsoft video of Robert Downey Jr. giving Alex Pring an Iron Man-themed arm made by Limbitless Solutions.

2B impressions

Top Gun: Maverick

67
Top Gun: Maverick: poster

$1.5B box office

Minecraft (early growth)

52
Minecraft Classic v0.30 with brick blocks

15M views

ARK: Survival Evolved

53
ARK: Survival Evolved Announcement Trailer

$10M revenue

Hotmail’s email signup footer

35
Red Herring Hotmail Photoshoot for the original Viral Marketing article

10M+ registered subscribers

GoldenEye 007

38
Original GoldenEye 007 box art shown in Nintendo’s official rerelease announcement.

8.1M sold

Apple “Get a Mac”

36
Apple “Get a Mac”

66 US TV spots aired

I Love Bees (Halo 2 ARG)

33
Official campaign-reel artwork pairs Master Chief with a Pacific Bell payphone.

3M players claimed

Craftopia

38
Save 40% on Craftopia on Steam

600K sold