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Library/Game/FarmVille
Grade B24 sourcesHIS-01526

FarmVille

Game · 2009 · Viral

64Editable slideCertificate

FarmVille reached 83.76 million monthly users after spreading through Facebook.

Clip · Tobuscus on YouTube
Clip · ZyngaNetwork on YouTube
Zynga's artwork for the original FarmVille, showing its farmer, animals and title.
Zynga
FarmVille Turns 10 | Zynga
ZyngaNetwork on YouTube
Zynga claims FarmVille has become fastest-growing social game ever
GamesBeat
Zynga's Bill Mooney on FarmVille: 83 million monthly users and counting
Gamezebo

Spread Score

How it works
Reach97Contagion35Breadth60Velocity8Longevity9864

Numbers

Peak monthly users, AppData; March is month precision
83.8M
As of Mar 1, 2010 · Facebook · GamesBeat
Observed peak date
Mar 2010
Jun 19 ’09 to Mar 2010
Platforms
6
Started on Facebook
Origin
Mixed
Gaming

Mechanics

  • Scarcity drop
  • Platform jump
  • Press loopPrimary
  • Controversy

How it spread

Trace the origin

FarmVille spread through Facebook invitations, gifts and published accomplishments, alongside advertising. AppData recorded its monthly-user maximum in March 2010. Retail tie-ins and a Hasbro board game followed.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Google searchesDec ’08Aug ’09NovMar ’10JulDecOct ’11Nov ’12Jun ’14Jan ’17Sep ’19May ’21Observed peakFacebookPressYouTubeOpen webRetailApp stores
FacebookPressYouTubeOpen webRetailApp stores

13 more events on this chart

Join free to see them

Timeline (16)

  1. June 2009

    Zynga seed · Jun 19 ’09

    Zynga released FarmVille on Facebook, where players planted crops and invited friends to become neighbors.[1][2]

    Open the first post ↗

  2. Zynga owner response · Jun 2009

    Zynga increased Facebook ad spending as FarmVille launched.[3]

  3. August 2009

    GamesBeat press · Aug 27 ’09

    GamesBeat reported Zynga's claim of more than 11 million daily FarmVille players.[4]

    Zynga claims FarmVille has become fastest-growing social game ever

  1. commercial · By end of Sep 2009

  2. backlash · Nov 6 ’09

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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  1. 1
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  3. 3

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Origin
Mixed
Sector
Gaming
Region
US
Peak monthly users, AppData; March is month precision
83.8M
As of Mar 1, 2010 · Facebook · GamesBeat
Evidence
Grade B

Spread the same way

Game · Open web · 202460

Black Myth: Wukong

Game Science

Game Science’s Wukong sold over 30 million copies, according to a Xinhua report.

$700M revenue

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How the next thing spread, the week it does.