Post Malone
Person · 9 cases · 2018–2026 · American singer and rapper
How Post Malone spread
Post Malone's SoundCloud song spread through streams and endorsements from established rappers, leading to a record deal and television exposure.
- Most often
- Carried it 5 of 9
- Topics
- Entertainment 3 · Toys & collectibles 2, Fashion & accessories 1
2011
StartAudio
Post Malone released his early solo mixtape Manifest Destiny in late 2011. en.wikipedia.org
2015
BreakoutFeb · Audio
He uploaded White Iverson to SoundCloud, where it drew millions of streams. complex.com
2015
First big pushFeb · Audio
Rappers Mac Miller and Wiz Khalifa publicly endorsed White Iverson. complex.com
2015
First pressMay 14 · Press
The Fader profiled Malone after White Iverson reached four million streams. thefader.com
2015
MilestoneAug · Audio
He signed a recording contract with Republic Records. web.archive.org
2016
New audienceJun 9 · TV
He made his national television debut performing Go Flex on Jimmy Kimmel Live! en.wikipedia.org
Spider-Man: Into the Spider-Verse
Carried it · Jan '19
$394.9M box office
Drake and Ninja’s Fortnite livestream
Pushed back · Mar '18
$25K revenue
Crocs
Cashed in · Dec '20
$1.4B on a $101M media spend
Netflix’s Christmas Day NFL games
Carried it · Dec '24
1B impressions
Nirvana “Smells Like Teen Spirit”
Kept it going · Feb '25
Peaked at #1
Bored Ape Yacht Club
Carried it · Nov '21
$2M revenue
Magic: The Gathering One Ring card
Kept it going · Oct '23
3.7M views
Magic: The Gathering
Carried it · Aug '26
$1.72B revenue
Queer Eye (2018)
Carried it · Jul '18
188M impressions